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You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. Anu Adegbola on September 3, 2024 Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context … Continue reading Google Analytics 4 introduces benchmarking data
Sophie Beard June 14, 2021 If your client asked you how their social media performance compares to competitors, could you answer? When it comes to social media activity you don’t just have to be on top of your clients’ accounts, but competitors too. Social media is an increasingly crowded space so you need to be … Continue reading Competitive Benchmarking. Why Does It Matter and What Can It Tell You?
Boaz Grinvald August 7, 2020 In a span of only a few months, the online commerce space leaped years forward, to name a couple of examples: US online sales grew 76.2% year over year in June 2020, and Canada reports 110.8% growth year over year for May 2020. If you compare these numbers to last … Continue reading Why eCommerce Listening and Benchmarking is Critical for Brands
Charlotte Rowe — August 16, 2019 — August 16, 2019 200degrees / Pixabay The amount of metrics available to you to evaluate your website’s performance can be overwhelming. How do you know which data points are the most important and whether or not yours are “good” numbers? Without any set goals or reference points, website … Continue reading How to Use Benchmarking to Evaluate Website Performance
Ivan Ivanov — September 29, 2017 — September 29, 2017 All social media managers have their eyes on Instagram’s growth in engagement. And they rightfully do so. Despite the constant shadowbanning of spammy and bot accounts, the social network still managed to mark an increase in user’s growth in June and July. Instagram is slowly … Continue reading Does The Competitive Benchmarking Matter On Instagram?
Edwin Miller — July 3, 2017 — July 3, 2017 Benchmarking analysis is an invaluable tool for today’s management consultants. Benchmarking involves comparing a current data set to historical data sets or data from industry peers, and it can help consultants determine where clients are ahead of competition, identify areas for client improvement, boost the … Continue reading 5 Ways Consultants Can Use Benchmarking Analysis
by Erika Goldwater Follow @erikawgAugust 29, 2016 Individuals measure themselves in so many areas – we gather data, compare and contrast achievements, performance, revenue, strategies, fun (FOMA) and any number of the other areas. As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other … Continue reading 3 Basics For Benchmarking
Pam McBrideJuly 29, 2015 You and your competition are neck-and-neck. Suddenly, you pull ahead – you just gained 25 new Twitter followers, bring you to over 1,000, while they’re still stuck in the high three digits. But before you celebrate, ask yourself why you’re comparing the number of Twitter followers you have with the number … Continue reading Competitive Benchmarking with Social Insights
Andrew Osegi December 20, 2014 A benchmark is a comparison to the standard. It allows us to weigh the performance of an action by comparing it to a previous accomplishment. In social media business, there are few things more important than reporting the performance of your social efforts through regular benchmarking. In this blog, … Continue reading Social Media Benchmarking: What to Measure
