4% Of Q1 CTV Programmatic Inventory Was ‘Fake’: Report by Karlene Lukovitz @KLmarketdaily, June 28, 2022 In this year’s first quarter, 4.43% of all CTV programmatic marketplace ad calls were for fake content — including screensaver channels, photo widgets, games and mobile pretending to be CTV streaming content. That’s according to the first CTV benchmarks report from contextual and brand … Continue reading 4% Of Q1 CTV Programmatic Inventory Was Fake: Benchmarks Report
GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032 by Joe Mandese @mp_joemandese, April 6, 2022 Artificial intelligence (AI)-enabled media will account for $370 billion in ad spending this year — and will represent the majority of all ad buys, according to a new proprietary forecast released by GroupM this morning. The forecast … Continue reading GroupM Benchmarks ‘AI-Enabled’ Ad Spending At $370B This Year, Projects It Will Reach $1.3T By 2032
Kristen McCormick October 17, 2021 In today’s day and age, when we want to buy something, our knee-jerk reaction is to head to Google (or whatever search engine we use). Whether we know exactly what we want, are looking for nearby businesses, or want to do more in-depth research, 71% of buyer journeys begin with … Continue reading New Paid Search Advertising Benchmarks for 2021
Ashley Sefferman April 30, 2021 Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home. Brands focused on shipping faced challenges with cadences parallel to the impacts … Continue reading Engagement Benchmarks for Business Services Apps
Maria Ganta January 22, 2021 Given the hectic year that just passed, more and more people had turned to social media platforms because this was the only way they could have stayed connected with the world. And we can’t blame them. Brands felt the same, so they kept posting on these platforms, not to lose … Continue reading 2021 Social Media Industry Benchmarks [Infographic]
Mark Irvine — April 10, 2020 Every year, we update our Google Ads industry benchmarks to account for the new changes and trends that advertisers are experiencing on the largest online ad platform. Earlier this month in March, we shared a sneak preview of Google Ads industry benchmarks for 2020 and we felt great about … Continue reading Updated Google Ads Benchmarks for Your Industry During COVID-19
Ashley Sefferman — April 17, 2019 — April 17, 2019 Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories. It’s important to remember that all apps aren’t expected to be created equal, and app publishers shouldn’t all take the same approach to engagement and … Continue reading 2019 Benchmarks for Finance Apps
Elisa Gabbert — September 23, 2018 Follow @egabbert — September 23, 2018 Last month, when we released our Google Ads mobile benchmarks for 18 industries, one of our readers commented that it would be really helpful to know the average click-through rate, conversion rate and so on for each mobile ad type. We thought, you … Continue reading Google Mobile Benchmarks – by Ad Type! [DATA]
Jessica Edmondson — August 15, 2017 Follow @ContentMktg2 — August 15, 2017 As a result of the changes taking place in the partner ecosystem, it has become of paramount importance to analyze how partners and their relative programs are performing in order to meet and adjust to mounting growth objectives. With that in mind the … Continue reading 5 Referral Partner Program Benchmarks to Measure Against [Infographic]
Larisa Bedgood — August 11, 2017 Follow @www.twitter.com/V12Data — August 11, 2017 Email continues to be a strong marketing channel. Nearly 72 percent of consumers say emails are their number one choice in brand communication. Businesses are paying attention. Research predicts that 225.3 billion emails will be sent every day this year – which is … Continue reading Email Marketing Benchmarks, Trends and Statistics
