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Jessica Edmondson — July 1, 2017 Follow @ContentMktg2 — July 1, 2017 Impactful, strategy-changing customer engagement and referral program data just hit the market this past week. This data comes from the release of the new report, The State of Business Customer Referral Programs, and the webinar, Customers: Your most important source of demand, with … Continue reading How to Measure Against New Customer Referral Program Benchmarks
Mark Irvine — March 5, 2017 — March 5, 2017 Facebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months. If you’re one of the 2 million advertisers who started advertising on Facebook in the past 2 years, … Continue reading Facebook Ad Benchmarks for YOUR Industry
by Miranda Paquet April 13, 2016April 13, 2016 How confident are you that email marketing is working for your business? While there can be no doubt that email marketing is one of the most powerful marketing channels around, without clear email marketing benchmarks you may not feel as confident as you’d like. Let’s look at … Continue reading How to Set Email Marketing Benchmarks
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition. Larry Kim on March 24, 2016 at 1:45 pm Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re … Continue reading New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
by Mark Irvine February 29, 2016February 29, 2016 Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create unicorn ads that have highest CTRs and the best conversion rates, but … Continue reading Google AdWords Benchmarks for YOUR Industry [NEW DATA]
Matt FarberJuly 24, 2015 So what is a good conversion rate anyway? Well that most likely depends on which benchmark you are looking at. When it’s time to do an analysis of lead conversion rates how do you even know where to start? There are so many different numbers that we marketers look at every … Continue reading What Lead Conversion Benchmarks are Important to Track?
Jayesh SahasiJuly 14, 2015 Webinars have never been a more important tool for marketers, and we’re pleased to announce that the 2015 edition of ON24’s annual Webinar Benchmarks Report is “hot off the presses.” The benchmarks report analyzes key trends that we’ve observed in ON24 customer webinars over the last year while pointing the way … Continue reading Webinar Benchmarks – Audiences and Engagement Keep Growing
Janette SpeyerApril 30, 2015 Scope creep. It’s not a 1950’s horror film creature, but marketers run for the hills (or want to) when it surfaces. To put it nicely, scope creep is any unanticipated change in a project’s scope of work. Often times it frustrates the parties involved and can also warrant unintended charges. Scope … Continue reading Setting Benchmarks to Prevent Scope Creep
Andrew SheridanFebruary 8, 2015 It’s no secret that mobile has been steadily overtaking desktop as the premiere channel for paid search. In fact, this year local mobile search will outpace desktop searches for the first time ever (eMarketer). In order to truly wield the awesome power that mobile advertising has to offer, an understanding of … Continue reading Digital Ad Benchmarks Reveal Mobile Conversion Attribution as Sticking Point for Advertisers
