Jessica Collins — February 9, 2017 — February 9, 2017 We have seen emotion at work: occasionally someone cries or yells, and we often pity them but worry about their ability to do their job if they are so emotional. Our advice to them: “Don’t be so sensitive.” Of course, we ourselves are rational and … Continue reading 3 Practical Ways to Help Employees Benefit from Emotions
Kaitlyn Hammond — February 8, 2017 — February 8, 2017 As the new year momentum continues, it can be beneficial to review the core values of your business to see what you can amend and improve upon. Redefining your business core values to make them significant and actually mean something to your staff, partners, and … Continue reading How Redefining Your Core Values Can Benefit Your Business
Paul Cook — January 3, 2017 — January 3, 2017 Social media sites like Facebook and Twitter do not have efficient content management systems. Most often the user’s news feed becomes so cluttered with posts and tweets that it forces them to ‘Unlike’ or ‘Unfollow’. This is not the case with Pinterest. Users have greater … Continue reading Can Your Small Business Benefit From Pinterest?
Adam Frankel — December 22, 2016 Follow @FrankelInteract— December 22, 2016 When it comes to handling the workload, small businesses are always hard-pressed. Automation is the solution to their problems. Automation enables them to reduce workload pressures and deliver the output on time without compromising with quality. Business Process Management(BPM) and Business Intelligence (BI) are … Continue reading 5 Ways Small Businesses Can Benefit from Automation
by Yash MehtaSeptember 3, 2016 With the pace at which the virtual world is evolving around us, it is needless to say that there is an ever- increasing need for all the businesses to start using the various marketing campaigns. These marketing campaigns not only ensure optimum traffic inflow towards their online businesses; rather these … Continue reading Social Bookmarking Sites Can Benefit Your Marketing Campaign
by Jaime Nacach Follow @bloominariAugust 24, 2016 Pokémon GO is more than just a trend. It’s a marketing phenomenon. The wild success of this augmented reality (AR) game is a tribute to the importance of putting consumers’ needs first and staying on top of current crazes. Today, many businesses are capitalizing on the Pokémon GO … Continue reading 3 Ways Your Business Can Benefit from Pokémon GO’s Incredible Success
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives. Chris Liversidge on August 24, 2016 I recently attended Edinburgh’s Turing Festival. (It’s a fantastic tech conference, and of course, Edinburgh is a fantastic city; you should go!) … Continue reading Integrate lifetime value to benefit a customer-led SEO strategy
NinthDecimal analysis of consumer store visits shows broader value of retail foot traffic data. Greg Sterling on July 18, 2016 at 12:00 pm Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there are numerous other non-advertising uses for the information — among them, predicting who’s going to benefit … Continue reading Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it
by Adam Frankel July 7, 2016 Follow @FrankelInteractJuly 7, 2016 Visual marketing is now an important part of SEO. Google values links that come from visual content. Even text-based content these days is becoming more dense with graphics. It’s because of this transition that brands are now leveraging social networks where visuals and graphics are … Continue reading Key Tips to Leverage Instagram for Brand Benefit
by Andre W. Klein June 7, 2016 Follow @akleines2June 7, 2016 Brick and mortar businesses have been the staple of commercial activity for as long as they have been around. You went to the store, you found what you wanted and then you were on your way back home. Nowadays, with the advent of the … Continue reading How Can an Existing Offline Business Benefit From eCommerce
