Business.comMarch 6, 2015 Earlier in February, Google and Twitter established a deal to bring more tweets into Google search results through direct access to Twitter’s social feed. This partnership benefits both companies with increased exposure, and gives potential for more advertisement revenue. But what does it mean for your business? It is important to understand … Continue reading How Your Brand Can Benefit From Google Indexing Tweets
When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can piggyback on live events, too. Jason Warnock on March 3, 2015 Marketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The Grammys … Continue reading Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand
Susan SolovicJanuary 13, 2015 Predicting trends is always risky business. However, I’m confident the five I’m enumerating here will definitely command their share of headlines over the next 12 months and beyond. But frankly, whether I — or anyone else — publish an “X Number of 2015 Trends” article is not important by itself. Any … Continue reading 5 Hot Trends for 2015: Which Will Benefit Your Business?
Nicole EdmistonJanuary 2, 2015 Wondering if you should allocate marketing dollars in 2015 for virtual trade shows? Trade shows are an effective way of getting your brand out there and have become a necessary part of doing business. However, for some businesses, limitations with traditional trade shows are that they require a substantial budget … Continue reading How Businesses Can Benefit From Virtual Events
