Tag Archives: Benefits

CRM and marketing automation: The challenges and benefits of integration

CRM Software

These foundational elements of the martech stack work better together, if you get the integration right. Mike Pastore on February 19, 2024 Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs are used by both marketing and sales teams to manage customer data, including … Continue reading CRM and marketing automation: The challenges and benefits of integration →

New EU gig worker rules would see millions receive employment benefits

EU Regulations

New EU gig worker rules would see millions receive employment benefits Rachael Davis / Last Updated: Dec 14, 2023   The European Union (EU) has provisionally approved rules to improve protections and benefits for gig economy workers, largely aimed at those who deliver food and offer rides through apps. Those who work for apps like … Continue reading New EU gig worker rules would see millions receive employment benefits →

The 5 best moves you can make to optimize your benefits during 2024 open enrollment

Personal Development

By Emily Guy Birken November 18, 2023 Employment benefits, from insurance to retirement vehicles, are an important part of most compensation packages, above and beyond a paycheck. In fact, 54.3% of Americans receive health insurance through an employer, and 73% of workers have access to retirement benefits at work. But employers make regular changes to … Continue reading The 5 best moves you can make to optimize your benefits during 2024 open enrollment →

Salary and Career: Kristin Carey on the benefits of doing some of everything

Career Development

From cold calling to cutting-edge B2B marketing, Kristin Carey has done it all. The key is strong friendships and profiting from your mistakes. Constantine von Hoffman on July 19, 2023 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Kristin Carey who, like so … Continue reading Salary and Career: Kristin Carey on the benefits of doing some of everything →

How to outsource link building: Benefits and tips to follow by Admix Global

SEO Link Building

Boost your SEO strategy with this guide to outsourcing link building for better website visibility. Admix Global on April 26, 2023    Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you … Continue reading How to outsource link building: Benefits and tips to follow by Admix Global →

Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards

Economy Inflation

Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards by Laurie Sullivan  @lauriesullivan, April 11, 2023 Cash-back apps make it easy for shoppers to earn rewards and for retailers to build relationships. Rakuten, which partners with thousands of stores, makes it free to join the program. Consumers can make an eligible purchase with the … Continue reading Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards →

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