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Tag Archives: best

Job interviews are often full of biases. Here’s how to hire the best person

January 28, 2025 Job interviews are often full of biases. Here’s how to hire the best person There are a few simple ways to make interviews and other assessments more effective and fair. BY Iris Bohnet and Siri Chilazi When Ginni Rometty was CEO of technology corporation IBM, she introduced “skills-first” hiring, arguing that the filters … Continue reading Job interviews are often full of biases. Here’s how to hire the best person

These are the 20 best places to work in 2025, according to employees

January 22, 2025 These are the 20 best places to work in 2025, according to employees Nvidia, Microsoft, and In-N-Out Burger are among the large companies that employees have rated highly, according to Glassdoor. BY Shalene Gupta Job review platform Glassdoor has complied its annual lists of the best places to work in 2025, including a … Continue reading These are the 20 best places to work in 2025, according to employees

Content atomization: Maximize ROI by repurposing your best ideas

Expand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide. Stephanie Trovato on January 21, 2025   Creating standout content takes significant time, effort and resources. Yet much of that content doesn’t reach its full potential. It often underperforms in reach, engagement and ROI, leaving … Continue reading Content atomization: Maximize ROI by repurposing your best ideas

Story-driven marketing campaigns: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Story-driven approaches to multichannel campaigns. MarTechBot on January 20, 2025   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Story-driven marketing campaigns: Best of the MarTechBot

Welcome emails lift KPIs: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships. MarTechBot on January 13, 2025   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is … Continue reading Welcome emails lift KPIs: Best of the MarTechBot

Email content for B2B decision-makers: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content. MarTechBot on December 23, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Email content for B2B decision-makers: Best of the MarTechBot