October 19, 2024 5 best-kept secrets of McKinsey & Co.’s leadership program Pro tip: ‘A culture of flexibility and innovation is essential to staying competitive in a digital landscape.’ BY Next Big Idea Club Dana Maor is a senior partner at McKinsey & Company. She is the global co-head and Europe leader for the McKinsey People … Continue reading 5 best-kept secrets of McKinsey & Co.’s leadership program
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The best-kept AdWords secret: AMP your landing pages
Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates. Frederick Vallaeys on May 11, 2017 The best experiences are those where we don’t have to wait for stuff: receiving … Continue reading The best-kept AdWords secret: AMP your landing pages