Tag Archives: Better

Why platform stations are better than satellites for global internet connectivity

August 31, 2024 Why platform stations are better than satellites for global internet connectivity Platform stations would be faster, more cost-effective, and more flexible than satellite-based systems. BY The Conversation About one-third of the global population, around 3 billion people, don’t have access to the internet or have poor connections because of infrastructure limitations, economic disparities, … Continue reading Why platform stations are better than satellites for global internet connectivity

Corporations could be better champions of racial equity, research shows

August 23, 2024 Corporations could be better champions of racial equity, research shows Recent trends suggest more corporations are providing goods and services at a reduced rate in addition to donations, rather than solely giving money to communities. BY Associated Press Forward Through Ferguson has made its mark on its community and the St. Louis region … Continue reading Corporations could be better champions of racial equity, research shows

HubSpot’s July 2024 updates: Big moves toward better efficiency and security

We’ve boiled down HubSpot’s 91 updates for July to the 13 most impactful for managers and admins Tyler Samani-Sprunk on August 12, 2024   HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pickout the game-changers from the nice-to-haves. This month, the big news is all about improveddata … Continue reading HubSpot’s July 2024 updates: Big moves toward better efficiency and security

Robocars vs. traffic lights: Which are better at controlling traffic flow?

August 02, 2024 Robocars vs. traffic lights: Which are better at controlling traffic flow? Robotic vehicles can optimize the flow of traffic in cities even when mixed in with vehicles driven by humans. BY The Conversation Robotic vehicles can optimize the flow of traffic in cities even when mixed in with vehicles driven by humans, thereby … Continue reading Robocars vs. traffic lights: Which are better at controlling traffic flow?

XR and AD-ID team up for better cross-platform ad experiences

It’s the first implementation of IAB Tech Lab’s new creative ID standard enabling better experiences across the adtech ecosystem. Chris Wood on June 13, 2024 \   Adtech platform XR Extreme Reach and ad identification technology company AD-ID announced a new partnership to improve ad experiences through cross-platform identification of creative assets. The collaboration is … Continue reading XR and AD-ID team up for better cross-platform ad experiences

From creative briefs to conversations: The key to better marketing alignment

Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working? Melissa Reeve on May 21, 2024   David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come … Continue reading From creative briefs to conversations: The key to better marketing alignment