Karen Repoli October 6, 2020 Email marketing is one of the most effective forms of marketing ever used. Although it’s still hotly debated, Forbes, CopyBlogger.com, and Hubspot all agree that email marketing is still highly effective. That’s good enough for me! But there are a few tips and tricks to remember to make sure your … Continue reading How to Use Email for Better Marketing Results
Thomas Griffin October 1, 2020 Brain science and leadership make a winning team. After all, leadership is about getting the best out of others and using analytical and creative thinking to solve problems. When you learn more about how your brain works and how to leverage it, you’ll save energy and time, and also become … Continue reading How Brain Science Can Make You a Better Leader
Brandon Barr September 24, 2020 It’s a common misconception that older domains are, by their nature, better for Search Engine Optimization (SEO). The belief is that older domains are seen as more trustworthy or legitimate by search engines, so they are ranked higher. This myth has been debunked, but it continues to be perpetuated in … Continue reading Are Older Domains Better For SEO?
Thomas Griffin September 23, 2020 Leaders have to wear multiple hats to grow their business and this leads to multitasking to manage goals. Intuitively, it makes sense to accomplish as many tasks as possible at the same time. But the reality is that working in this way makes you less effective and productive. In this … Continue reading How Single-Tasking Makes You a Better Leader
Pam Aungst September 9, 2020 Robots meta tags, or meta tags, are pieces of code that provide instructions to search engines for how to crawl or index web pages and content. There are three types of robots meta directives: Robots.txt: Use robots.txt if crawling of your content is causing issues on your server. Don’t use … Continue reading Which is Better for SEO: Meta Robots Tags vs. Robots.txt?
Michelle Morgan September 7, 2020 Any time you can get more insights about your target audience on an ad platform, it’s a good thing. There’s never such a thing as too much info. And from what I can tell, one of the best insights tools out there is widely underutilized. LinkedIn Website Demographics. This feature … Continue reading 3 Ways to Use LinkedIn Website Demographics for Better Ad Performance
Michael Zimmel September 7, 2020 The Chief Financial Officer (CFO) has an increasingly important role within any company. In the past, the finance department had been in charge of keeping the books, managing the budget and looking after cash and capital. Still today, when it comes to working with data beyond accounting postings, many CFOs … Continue reading 6 Ways Business Intelligence Makes Better CFOs
Jonathan Crossfield September 2, 2020 When I made my first tentative steps onto the internet, approximately **cough** years ago, like most people I was a very passive user. It seemed like a reasonably handy way to look up information related to my hobbies, usually wrapped in a garish Geocities website full of animated icons and … Continue reading Community Education: 4 Lessons for Better Forums and Groups
AB InBev found the commerce and supply chain features it needed in VTEX. Rodric Bradford on August 26, 2020 In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would help power their global marketplace and point-of-sale functionality. But what did Budweiser see in VTEX? Along … Continue reading Building a better Budweiser eCommerce platform
Paul Keijzer August 12, 2020 One of the most often-asked questions about leadership is: Are leaders born or made? Research suggests that leadership is about one-third born and two-thirds made. No matter which industry do you belong to – business, sports, politics or some other – the ability to effectively motivate and lead a group … Continue reading Great Leaders are Made, Not Born: 4 Strategies for Becoming a Better Leader
