Local Businesses Are Better Marketers Than National Advertisers by Maarten Albarda , Featured Contributor, April 17, 2020 So, how are you doing? Me? Well, I have been working from home since 2013, so that part of our new society is not really new to me. My wife worked from home for a long time as … Continue reading Local Businesses Are Better Marketers Than National Advertisers
Tag Archives: Better
How Can Leaders Behave Better in the Midst of a Crisis?
Liz Kislik — April 17, 2020 During my recent interview for the Human Impact podcast, Ed Andrews made the point that while “most people’s technical skills are reasonably strong, it’s their ‘human skills’ that are lacking.” A crisis period may be the toughest time to try to create positive change. Not only is it hard … Continue reading How Can Leaders Behave Better in the Midst of a Crisis?
How to Become a Better Social Media Marketer
Choncé Maddox — April 8, 2020 FirmBee / Pixabay Social media is not going anywhere any time soon. If you’re an entrepreneur, freelancer, or small business owner, you can certainly benefit from creating a social media presence. You don’t have to be an expert to become a better social media marketer. Social media is free … Continue reading How to Become a Better Social Media Marketer
Making the most of your martech by better managing stakeholders
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our investments. Jim Yu on April 3, 2020 I’ve long been an advocate of balance and alignment within the Golden Triangle framework – people, process and technology – as prerequisites to the success of any business solution or strategy. Today I … Continue reading Making the most of your martech by better managing stakeholders
Ideas For Revenue Teams to Make Uncertain Times a Little Better
Megan Heuer — March 19, 2020 There’s no shortage right now of tips for how to work from home and how to run virtual events (including ours). But more and more companies are taking on the bigger story, which is that these are uncertain times and that should change how we use our time and … Continue reading Ideas For Revenue Teams to Make Uncertain Times a Little Better
Why is it Better to Outsource Your Web Design Projects?
Ankush Mahajan — March 18, 2020 As the IT industry is booming at its full swing, the businesses tend to adopt a smarter approach for gaining success. Web design outsourcing has greatly affected the way businesses work. It has become a crucial part of modern-day business and largely contributes to business growth. Businesses prefer outsourcing … Continue reading Why is it Better to Outsource Your Web Design Projects?
5 Partner Marketing Tips For A Better Program Experience
Amity Kapadia — March 10, 2020 In most cases, the success of a partner program is almost always driven by a scientific blend of quantity (how many partners you have) and relevance (what you are offering to partners for sharing your brand). Typically, when companies have the right messaging and relevant rewards for channel partners, … Continue reading 5 Partner Marketing Tips For A Better Program Experience
Selling on Amazon vs. eBay: Which is Better For You?
Michael Ugino — February 28, 2020 The two most popular places to sell your goods: Amazon and eBay. These household names collectively made billions of dollars. And for seasoned sellers who want a cut of the pie, they’re the go-to online marketplaces for novice and seasoned sellers. But which should you be selling on: Amazon … Continue reading Selling on Amazon vs. eBay: Which is Better For You?
Be Better at Relationships Than at Automation
Don Dalrymple — February 21, 2020 We live in a world where people have a hard time paying attention. Everyone is frazzled and overwhelmed to the point that their hands are on the delete key. It’s a natural and understandable instinct. With more technology and convenience, we can use automation and transactional platforms to fill … Continue reading Be Better at Relationships Than at Automation
Acquisition is great, but retention is better
Increasing repeat visitors is far more cost-effective and easier than acquiring new ones. Josh Wetzel on February 14, 2020 The best strategy is not how do we gain more traffic that lands on our site one time but rather, how do we build more engaged relationships with the users who are already there. Increasing … Continue reading Acquisition is great, but retention is better