David Mercer — February 12, 2020 Blogging folklore goes like this. Publish great content and you’ll be rewarded with endless traffic that converts into revenue. Not so! Many very good bloggers struggle to survive on a small trickle of visitors. Most fail. It’s crucial to squeeze every last conversion from any and all traffic you … Continue reading 24 Tips to Better Blogging (With Less Effort)
Robin Williams — February 7, 2020 Salary vs. Hourly Pay: Is one better than the other? Most jobs in America have rules associated with them that are governed by the Fair Labor Standards Act. Based on these rules, jobs are categorized as either exempt or nonexempt. Exempt employees are Salary employees who do not receive … Continue reading Is it Better to Get Paid Salary or Hourly?
Jake Baadsgaard — January 31, 2020 Pay-per-click (PPC) advertising is hands down one of the best ways to reach potential customers, build brand awareness and get them to buy your products or services. Over the years, platforms like Google Ads and Facebook Ads just keep improving their targeting, algorithms and everything else you need to … Continue reading Which is Better for Your Business: Paid Search or Paid Social?
Being agile marketers requires us to venture outside of our comfort zones. Jennifer Cannon on January 24, 2020 Settling into habits can be the beginning of a dangerous routine that will eventually set teams behind. The rapid evolution of more sophisticated marketing technology demands attention, but organizations lacking the agility (or the willingness) to adapt … Continue reading Applying agile to deliver better customer journeys
Krister Ungerboeck — January 20, 2020 If you’re looking to improve employee engagement and encourage a culture of happy workers, then try tracking and analyzing your employees’ data. When executed properly, data analysis can be helpful and responsible, not risky. As Peter Drucker famously noted, “What gets measured gets managed.” Corporations that measure markers of … Continue reading 3 Ways to Use Data for Better Employee Engagement
Michelle Morgan — January 18, 2020 PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations usually go by the wayside when there are lots of other new, trendy topics to focus on, like a new ad format, targeting … Continue reading 5 Tips for Better PPC Budgeting in 2020
It’s time for brands to build on others’ success by presenting their own stories as episodes to keep audiences coming back for more. Erin Craft on January 13, 2020 Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on … Continue reading Soapbox: Here’s why B2B should get better at episodic storytelling
Brian Taylor — January 7, 2020 Businesses and startups at present should be more alert and cautious than they were ten years back. This is because of the business models that are being followed now. For example, the on-demand business model requires very little capital and this has made many to launch startups using this … Continue reading 10 Tips to Have a Better Business Growth and Be Competitive for Other Businesses
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device. Duane Brown on January 3, 2020 Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience … Continue reading Make 2020 the year for e-commerce to get better with the mobile experience
Good gated content that converts at 15% or higher will give you scalable traffic with more people to nurture. AJ Wilcox on January 3, 2020 Contributor and SMX speaker, AJ Wilcox, explains why this is the year to be working hand-in-hand with your sales team to track leads with your LinkedIn Ads. Below is … Continue reading Want better leads on LinkedIn? Focus on your content
