Tag Archives: Better

Is This a Better Way to Set Your 2020 Goals and Resolutions?

Elliot Begoun — December 31, 2019 Follow @intertwinegroup Canva.com Why would you establish business goals that are just numbers and personal resolutions that set you up to fail? That is what most of us do this time of year. We set business goals based on revenue, distribution, gross profit, and more. All of which are … Continue reading Is This a Better Way to Set Your 2020 Goals and Resolutions?

10 Mental Exercises That Will Make You a Better Entrepreneur

Peter Daisyme — December 13, 2019 A propensity for personal growth is one of the most valuable attributes one can have. To be a successful entrepreneur, you are going to face a lot of challenges throughout your life. Learning and growing from them is the only way to continue moving forward, improve your situation and … Continue reading 10 Mental Exercises That Will Make You a Better Entrepreneur

How Data Analytics Helps Achieve Better Results

Lovepreet Dhaliwal — December 3, 2019 Follow @RChilli Today is the era where HR is transforming with the help of data analytics. Data-driven is a real fact; HR managers can outsource for getting quality candidates and know who can perform well in their roles. Traditionally, recruitment was mainly based on guesswork, where only manual screening … Continue reading How Data Analytics Helps Achieve Better Results

Toward A Better Agency Review Process

Toward A Better Agency Review Process by Maarten Albarda , Featured Contributor, November 29, 2019 The following was previously published in an earlier edition of Media Insider. It has been relatively quiet on the Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s) front. The animosity between the two parties regarding transparency … Continue reading Toward A Better Agency Review Process

Airship Journeys launches to enable better cross-channel marketing

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Jennifer Cannon on November 18, 2019  Customer engagement company Airship launched Airship Journeys, a new interface designed for marketers to drive simple, effective cross-channel engagements. Marketing users can use data models alongside Airship’s real-time mobile data, predictive AI and machine learning to launch … Continue reading Airship Journeys launches to enable better cross-channel marketing

Recruitment Marketing Essentials #2 – A Better Candidate Experience

Elizabeth Williams — October 28, 2019 Follow @bizmkter This is the second in our instalments on how to get your recruitment marketing on track and doing its job. Last time we looked at the foundational necessity of a great employer brand, and this week we will turn our attention to the candidate experience. Hands up … Continue reading Recruitment Marketing Essentials #2 – A Better Candidate Experience