Tag Archives: Better

Why solid-state battery startups need better branding

  April 22, 2024 Why solid-state battery startups need better branding EV battery companies haven’t had to worry about building a brand as EV makers have picked up the communications slack. That needs to change. BY Matt Owens For several years, investors (and futurists) have been waiting impatiently for the arrival of solid-state EV batteries. They … Continue reading Why solid-state battery startups need better branding

Work is harder than it should be for many people. Here’s how to make it better for yourself

March 23, 2024 Work is harder than it should be for many people. Here’s how to make it better for yourself Andre Martin maintains you should spend more time looking for the right fit so that you spend more of your 13.5 years at work energized, engaged, fulfilled, and happy. BY Next Big Idea Club Andre … Continue reading Work is harder than it should be for many people. Here’s how to make it better for yourself

Target’s new budget brand deserves better branding

March 14, 2024 Target’s new budget brand deserves better branding Target has a reputation for making affordably priced products look expensive. So why does its latest brand look so cheap? BY Elizabeth Segran A key to Target’s success has been to make affordably priced products feel expensive. The retailer, which generated $107.4 billion in revenue last year, … Continue reading Target’s new budget brand deserves better branding

4 ways leaders can better support stressed-out caregivers and working parents

  By Jennifer Cohen February 03, 2024 American mothers are facing an existential crisis. There have never been more of us, yet it doesn’t feel like it’s any easier. There are also nearly 44 million caregivers in this country—a disproportionate number of them women (75%). The tune of their free labor? $470 billion each year, … Continue reading 4 ways leaders can better support stressed-out caregivers and working parents

What to do when your counteroffer is better than your new job offer

  By Anisa Purbasari Horton You’re feeling stagnant in your career, so you apply for an interesting new job. Several screening calls and interviews later, you have an offer letter in your hand. You hand in your resignation letter, and your manager asks to see you. Rather than conduct an exit interview, they come back … Continue reading What to do when your counteroffer is better than your new job offer