March 14, 2024 Target’s new budget brand deserves better branding Target has a reputation for making affordably priced products look expensive. So why does its latest brand look so cheap? BY Elizabeth Segran A key to Target’s success has been to make affordably priced products feel expensive. The retailer, which generated $107.4 billion in revenue last year, … Continue reading Target’s new budget brand deserves better branding
By Jennifer Cohen February 03, 2024 American mothers are facing an existential crisis. There have never been more of us, yet it doesn’t feel like it’s any easier. There are also nearly 44 million caregivers in this country—a disproportionate number of them women (75%). The tune of their free labor? $470 billion each year, … Continue reading 4 ways leaders can better support stressed-out caregivers and working parents
By Anisa Purbasari Horton You’re feeling stagnant in your career, so you apply for an interesting new job. Several screening calls and interviews later, you have an offer letter in your hand. You hand in your resignation letter, and your manager asks to see you. Rather than conduct an exit interview, they come back … Continue reading What to do when your counteroffer is better than your new job offer
By The Conversation January 19, 2024 Breakdancing in the break room might not seem like the best way to get ahead at work, but research shows recreational dance can actually improve productivity performance in the workplace. It is well known that engaging in physical activity has many health benefits—from reducing the risk of diabetes, … Continue reading Why dancers are better workers, according to research
By Art Markman January 15, 2024 There’s an old saying that breakfast is the most important meal of the day. While it is possible to dispute that statement, having a good morning routine is crucial to having a successful day. There are definitely ways to hit the ground running at work. Here are three … Continue reading Add these 3 things to your morning routine to have a better day
How marketers will improve customer experience in the new year using personalization and AI, building trust and boosting sales. Chris Wood on December 26, 2023 Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer … Continue reading 2024 Predictions: Better customer experience is on the way
By Stephanie Vozza December 01, 2023 Whether it’s a colleague who continuously oversteps their bounds or a boss who disagrees on how tasks should be performed, even a company with a great culture will experience internal conflicts from time to time. According to 2023 research from the management software platform ZipDo, 85% of employees … Continue reading Conflict happens. Here’s how to get better at dealing with it
By Shalene Gupta November 14, 2023 The rhetoric around DEI has changed, but how much have things actually changed for employees? Deloitte and the Meltzer Center for Diversity, Inclusion, and Belonging at NYU School of Law collaborated on a study where they surveyed 1,269 employees across the United States about “covering,” or downplaying the … Continue reading Over half of employees, including white men, downplay parts of their identity to fit in better at work
By Rebecca Barker November 08, 2023 When design studio Industrial Facility partnered with Herman Miller to launch the first iteration of its OE1 line in 2021, the debate over how COVID-19 would impact the future of work was alive and well. Now, two years later, we seem to have our answer: Most people who … Continue reading Herman Miller’s beloved OE1 furniture is back and even better for hybrid work
Learn how to appeal to the rational and emotional needs of B2B customers and first-party data’s role in enabling meaningful connections. Alicia Arnold on November 6, 2023 In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook … Continue reading Humanizing B2B: The key to better customer experience
