By Art Markman January 15, 2024 There’s an old saying that breakfast is the most important meal of the day. While it is possible to dispute that statement, having a good morning routine is crucial to having a successful day. There are definitely ways to hit the ground running at work. Here are three … Continue reading Add these 3 things to your morning routine to have a better day
How marketers will improve customer experience in the new year using personalization and AI, building trust and boosting sales. Chris Wood on December 26, 2023 Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer … Continue reading 2024 Predictions: Better customer experience is on the way
By Stephanie Vozza December 01, 2023 Whether it’s a colleague who continuously oversteps their bounds or a boss who disagrees on how tasks should be performed, even a company with a great culture will experience internal conflicts from time to time. According to 2023 research from the management software platform ZipDo, 85% of employees … Continue reading Conflict happens. Here’s how to get better at dealing with it
By Shalene Gupta November 14, 2023 The rhetoric around DEI has changed, but how much have things actually changed for employees? Deloitte and the Meltzer Center for Diversity, Inclusion, and Belonging at NYU School of Law collaborated on a study where they surveyed 1,269 employees across the United States about “covering,” or downplaying the … Continue reading Over half of employees, including white men, downplay parts of their identity to fit in better at work
By Rebecca Barker November 08, 2023 When design studio Industrial Facility partnered with Herman Miller to launch the first iteration of its OE1 line in 2021, the debate over how COVID-19 would impact the future of work was alive and well. Now, two years later, we seem to have our answer: Most people who … Continue reading Herman Miller’s beloved OE1 furniture is back and even better for hybrid work
Learn how to appeal to the rational and emotional needs of B2B customers and first-party data’s role in enabling meaningful connections. Alicia Arnold on November 6, 2023 In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook … Continue reading Humanizing B2B: The key to better customer experience
Universal Analytics is dead! Here are three reasons marketers should be saying, “Long live Google Analytics 4!” Constantine von Hoffman on October 31, 2023 There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. However, UA was … Continue reading 3 ways GA4 is way better than UA
By Angela Surra and Lisa Deshantz-Cook October 21, 2023 Menopause impacts nearly half of the global workforce. And according to the Mayo Clinic, menopause costs American women $1.8 billion in lost working time each year. Employers aren’t doing enough to address the issue. Unfortunately, menopause symptoms don’t stop when you walk into your office, … Continue reading 6 steps teams can take to better support workers in menopause
By Rebecca Wooters September 15, 2023 It’s been almost 20 years since the first official Cyber Monday. What was once just a popular shopping day the Monday after Thanksgiving is now one of the most important e-commerce days for the entire retail sector. In fact, last year’s Cyber Monday was the biggest online shopping … Continue reading Digital shopping will always be better when humans are involved
Here’s how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue. Chris Wood on September 11, 2023 Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes … Continue reading 3 reasons why customer journeys are the key to better experiences and profits
