Tag Archives: Better

How hybrid teams can make better decisions

Here’s how marketing leaders can address hybrid work challenges, from enhancing decision-making processes to tackling meeting hurdles. Ruben Ugarte on August 30, 2023 Remote or hybrid working environments have been a fact of life for many marketing organizations since COVID-19 arrived in 2020. Not only has remote working not gone away, there’s evidence that the … Continue reading How hybrid teams can make better decisions →

4 ways lifeguarding can make you a better manager

Skills Development

By Whitney Pastorek, July 23, 2023 Hello, I used to have a high-powered career. Now I am a 48-year-old lifeguard! Some may call this an existential holding pattern, or an abdication of ambition. I call it a great way to serve my community while learning key lessons about leadership and team dynamics. Although … Continue reading 4 ways lifeguarding can make you a better manager →

Apple has better reasons than Wall Street to jump into the generative AI arms race

Generative AI

By Mark Sullivan July 19, 2023 Bloomberg’s Mark Gurman wrote Wednesday that Apple has been quietly developing its own generative AI models, and may even try to compete with OpenAI and Google in the chatbot wars. Gurman’s (unnamed) sources say Apple management is still deciding how the company might publicly release the technology, which has … Continue reading Apple has better reasons than Wall Street to jump into the generative AI arms race →

Why prioritizing UX always leads to better content creation (and how to do it)

User Experience

Creating your best content involves more than accurate information. Here’s why user experience is a can’t-miss feature of effective content. Michael Brenner on June 14, 2023 Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll … Continue reading Why prioritizing UX always leads to better content creation (and how to do it) →

7 ways to get to know your audience better

Consumer-Centric Marketing

Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics. Timothy Carter on May 30, 2023 With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some … Continue reading 7 ways to get to know your audience better →

Beyond ‘click here:’ 4 rules for better email CTAs

Email Strategy

“Click here” is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones. Kath Pay on May 15, 2023 I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) … Continue reading Beyond ‘click here:’ 4 rules for better email CTAs →

Sales And Marketing Want Better Collaboration, CMO Study Shows

Collaboration

Sales And Marketing Want Better Collaboration, CMO Study Shows by Laurie Sullivan @lauriesullivan, April 18, 2023 Some 60% of marketing and sales professionals participating in a survey by the CMO Council do not co-own data and customer strategies. And 61% of marketers say fragmented technology across marketing, sales and service confines improvements in the alignment of sales and … Continue reading Sales And Marketing Want Better Collaboration, CMO Study Shows →

HR often sucks. Here’s how it could be better

Human Resources Tools

By Pavithra Mohan April 14, 2023 Ask many corporate workers what they think of human resources, and they’ll rattle off a litany of stereotypes: HR is incompetent, any brush with HR spells bad news, or that HR will always toe the company line. Above all else, people tend to believe that HR represents … Continue reading HR often sucks. Here’s how it could be better →

3 ways data can steer you wrong — and how to glean better insights

Data Strategy

The wrong data is just as harmful to marketing as having no data. Here’s how a holistic testing methodology can help you glean better insights. Kath Pay on March 9, 2023 Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. … Continue reading 3 ways data can steer you wrong — and how to glean better insights →

5 tricks that can make any leader a better listener

Leadership Lessons

By Harvey Deutschendorf February 26, 2023 In the communication world, listening has always been treated like the ugly stepchild of speaking. Think of all the training and courses that are available for learning how to be a great speaker. To rise up in the ranks of most organizations, it is often recommended that … Continue reading 5 tricks that can make any leader a better listener →