Tag Archives: Better

6 steps teams can take to better support workers in menopause

Team Work

  By Angela Surra and Lisa Deshantz-Cook October 21, 2023 Menopause impacts nearly half of the global workforce. And according to the Mayo Clinic, menopause costs American women $1.8 billion in lost working time each year. Employers aren’t doing enough to address the issue. Unfortunately, menopause symptoms don’t stop when you walk into your office, … Continue reading 6 steps teams can take to better support workers in menopause →

3 reasons why customer journeys are the key to better experiences and profits

Customer Journey

Here’s how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue. Chris Wood on September 11, 2023 Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes … Continue reading 3 reasons why customer journeys are the key to better experiences and profits →

How hybrid teams can make better decisions

Hybrid Work Environment

Here’s how marketing leaders can address hybrid work challenges, from enhancing decision-making processes to tackling meeting hurdles. Ruben Ugarte on August 30, 2023 Remote or hybrid working environments have been a fact of life for many marketing organizations since COVID-19 arrived in 2020. Not only has remote working not gone away, there’s evidence that the … Continue reading How hybrid teams can make better decisions →

Apple has better reasons than Wall Street to jump into the generative AI arms race

Generative AI

By Mark Sullivan July 19, 2023 Bloomberg’s Mark Gurman wrote Wednesday that Apple has been quietly developing its own generative AI models, and may even try to compete with OpenAI and Google in the chatbot wars. Gurman’s (unnamed) sources say Apple management is still deciding how the company might publicly release the technology, which has … Continue reading Apple has better reasons than Wall Street to jump into the generative AI arms race →

Why prioritizing UX always leads to better content creation (and how to do it)

User Experience

Creating your best content involves more than accurate information. Here’s why user experience is a can’t-miss feature of effective content. Michael Brenner on June 14, 2023 Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll … Continue reading Why prioritizing UX always leads to better content creation (and how to do it) →

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