Tag Archives: Better

Sales And Marketing Want Better Collaboration, CMO Study Shows

Sales And Marketing Want Better Collaboration, CMO Study Shows by Laurie Sullivan @lauriesullivan, April 18, 2023 Some 60% of marketing and sales professionals participating in a survey by the CMO Council do not co-own data and customer strategies. And 61% of marketers say fragmented technology across marketing, sales and service confines improvements in the alignment of sales and … Continue reading Sales And Marketing Want Better Collaboration, CMO Study Shows →

HR often sucks. Here’s how it could be better

Human Resources Tools

By Pavithra Mohan April 14, 2023 Ask many corporate workers what they think of human resources, and they’ll rattle off a litany of stereotypes: HR is incompetent, any brush with HR spells bad news, or that HR will always toe the company line. Above all else, people tend to believe that HR represents … Continue reading HR often sucks. Here’s how it could be better →

3 ways data can steer you wrong — and how to glean better insights

Data Strategy

The wrong data is just as harmful to marketing as having no data. Here’s how a holistic testing methodology can help you glean better insights. Kath Pay on March 9, 2023 Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. … Continue reading 3 ways data can steer you wrong — and how to glean better insights →

5 tricks that can make any leader a better listener

Leadership Lessons

By Harvey Deutschendorf February 26, 2023 In the communication world, listening has always been treated like the ugly stepchild of speaking. Think of all the training and courses that are available for learning how to be a great speaker. To rise up in the ranks of most organizations, it is often recommended that … Continue reading 5 tricks that can make any leader a better listener →

Making the Tech Workplace Work Better in 2023

Workplace Evolution

Making the Tech Workplace Work Better in 2023 Martha Delehanty / 08 Feb 2023 The hand-wringing over the employer-employee dynamic has been non-stop ever since the pandemic sent people scurrying for home-office cover nearly three years ago. The cycle has played out almost like the stages of grief. The Great Resignation and Quiet Quitting … Continue reading Making the Tech Workplace Work Better in 2023 →

Bard and ChatGPT will ultimately make the search experience better

ChatGPT

But it’s early days and we’re still trying to envision what the future of search will look like. Kim Davis on February 17, 2023 The use of large language models like those developed by ChatGPT and Google are going to impact traditional search. There’s no doubt about that — and the changes are imminent. Some … Continue reading Bard and ChatGPT will ultimately make the search experience better →

Must-Have Digital Nomad Apps For Better Work And Travel In 2023

Digital Nomad

Must-Have Digital Nomad Apps For Better Work And Travel In 2023 ValueWalk / 02 Feb 2023 While a majority of employers have recalled their employees back into the office over the last few months – ending a nearly two-year work-from-home – ecosystem, a large majority of remote workers are still shaping the future of work and … Continue reading Must-Have Digital Nomad Apps For Better Work And Travel In 2023 →

It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email

Email Marketing Personalization

It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email by Ray Schultz , Columnist, January 27, 2023 An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by … Continue reading It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email →

Managers have productivity paranoia. Here are 5 steps to better align your team

Productivity Techniques

By Vetri Vellore January 19, 2023 A new year means new personal and professional goals. 2023 is here, and it’s a natural time to reflect on what defines you as a leader—what’s working and what’s not. The best gift you can give your business and team as we move into 2023 is clarity on … Continue reading Managers have productivity paranoia. Here are 5 steps to better align your team →

Make Things Better for Your Business and Environment with Sustainable Procurement

Business Effectiveness

Make Things Better for Your Business and Environment with Sustainable Procurement Maulik Kotak / 06 Jan 2023 Sustainable procurement and sustainability in businesses are more than just fancy buzzwords. Statistics support this argument: 60% more businesses engage in sustainable procurement than two years ago. 33% of consumers choose products and services that they believe … Continue reading Make Things Better for Your Business and Environment with Sustainable Procurement →