Tag Archives: Better

5 ways marketing and IT can work better together

What’s your relationship with your IT team??Adversarial??Collaborative??Non-existent? Here’s how to drive better results with good teamwork. Theresa Kushner on October 31, 2022 Change is our only constant these days. What makes this era of change so challenging within organizations is it often affects our relationships with others.  The relationship between IT and marketing, especially marketing … Continue reading 5 ways marketing and IT can work better together

Sara Nelson to CEOs: You’re going to run a better company when you have unions

By Kristin Toussaint September 22, 2022   The efforts to unionize companies like Amazon and Starbucks have clearly been popular among workers, who have voted to unionize and helped organize locations across the country. But the CEOs of those companies have been less welcoming of the labor movement.     When asked if he could … Continue reading Sara Nelson to CEOs: You’re going to run a better company when you have unions

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting by Sarah Bolton , Op-Ed Contributor, September 9, 2022 Small businesses (SMBs) represent the long tail of media advertising. Though small individually, their spend power is mighty in aggregate, as Facebook and Google recognized when they moved first into scalable, self-serve advertising, which … Continue reading Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting

When it comes to advertising, Netflix co-CEO says it wants to be “better than TV”

By Jeff Beer   June 23, 2022   When Netflix first launched into streaming back in 2007, the overall goal was to give people an entertainment option that was better than what they were getting on broadcast television. Now, Netflix co-CEO and chief content officer Ted Sarandos says the goal remains the same as the … Continue reading When it comes to advertising, Netflix co-CEO says it wants to be “better than TV”

How a tech startup is using AI to find better treatments for autism

By Sy Mukherjee     June 20, 2022 Ling Shao’s 3-year-old autistic son struggles to communicate. “My youngest son, he has almost a calcified part of his forehead because he bangs it on the floor so much because he’s frustrated, and he can’t communicate what he wants,” she says. “It’s heartbreaking.” Shao, who is the … Continue reading How a tech startup is using AI to find better treatments for autism

Here are the 7 tools that will make you a better writer

By Jeremy Caplan   June 17, 2022 This article is republished with permission from “Wonder Tools,” a newsletter that helps you discover the most useful sites and apps. Subscribe here. I spend a couple hours each day typing out emails, documents and journal entries. In this post I’m sharing some useful little writing aids I like, following … Continue reading Here are the 7 tools that will make you a better writer

Drive performance and better digital customer experiences

Join Michelle Lerner, senior director at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration. Amazon Web Services on June 21, 2022 Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels. Bench Metrics, available on AWS Marketplace, solves growing gaps in … Continue reading Drive performance and better digital customer experiences