By Steph Knapp—Zapier May 24, 2022 Is the secret to better human-to-human collaboration…robots? Not in the borderline-scary AI and metal-exterior variety, no. But technology and automation can absolutely help humans work together better. The right collaboration tech stack lets your team capture, organize, and use ideas and information efficiently, so there’s less human conflict and … Continue reading 7 tools that will help your teams work better together
By Jackie Ferguson and Roxanne Bellamy May 20, 2022 Even people who champion diversity and are knowledgeable about the topic can be nervous about choosing the correct words to describe various aspects of personal identity. This is especially true when interacting with people whose personal identities they have not often encountered. How should I … Continue reading How to get better at using inclusive language in the workplace
By Martha B. Coven May 19, 2022 The COVID-19 pandemic has transformed the habits of working professionals. Amidst the struggle to secure child care and a reliable internet connection, we’ve experienced a revolution in another fundamental aspect of work life: our writing. Many jobs now involve a constant juggling act of emailing, Slack messaging, … Continue reading The upside of a disrupted work environment? We’ve become better writers
Get more control over Smart Bidding and max out ROI with value-based bidding. Optmyzr on May 10, 2022 If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what types of conversions you value most. Together with … Continue reading How to get better leads and conversions with Google’s AI
When it comes to improving your email programs, it’s all about the numbers. Kath Pay on May 6, 2022 Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track … Continue reading Better reporting can improve email performance
By Tracy Brower April 25, 2022 Getting people back to the office is a struggle for some companies, and popular opinion says the best way to attract them is through opportunities to connect, collaborate, and socialize. This is true, but a lesser known priority for people is privacy. It’s a myth that everyone has … Continue reading Why a return to work might also mean better focus time
By Jared Newman April 07, 2022 Google is releasing a new feature for its search engine that tries to mimic how we inquire about things in the real world. Instead of just typing into a search box, you can now present an image with Google Lens, then tailor the results with follow-up questions. You might, … Continue reading Google’s new search feature mixes images and text for better results
By Tomas Chamorro-Premuzic and Becky Frankiewicz February 17, 2022 Although human beings have hardly changed in 200,000 years of evolution, our relationship with work has undergone profound changes, even during the last century. Jobs have grown in complexity, careers have become less predictable, and talent has become multidimensional, harder to judge, find, and … Continue reading Work, as we knew it, is overrated. Here’s a better way to look at it
Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting by Tony Silber , February 21, 2022 The B2B sales-intent data company Bombora is teaming up with Bidtellect, the demand-side platform (DSP), to offer a cookieless marketing alternative, the companies announced last week. Marketers looking for scale and visibility, the companies said, … Continue reading Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting
Jason Rose February 1, 2022 In today’s ultracompetitive marketplace, customers reign supreme. It’s no longer enough to simply provide a quality product—customer experience (CX) is the metric that matters. Delivering personalized experiences that delight customers across multiple channels is critical to significantly improving sales, brand reputation, customer satisfaction, and loyalty, as well as driving … Continue reading What CMOs Need to Deliver Better CX in 2022
