Successful customer journeys require both personalization and practical strategies. Corey Patterson on January 20, 2022 “Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge … Continue reading 3 strategies to create better customer journeys across any channel
Alice Corner January 2, 2022 Pexels / Pixabay Growing and scaling companies know that culture change is essential. But even in more established organizations, your culture should be something that you’re constantly striving to improve. When we talk about the future of work, a lot of the conversations hinge around working environments – but there’s … Continue reading 5 New Years Resolutions for a Better Company Culture
Jordan Bishop December 20, 2021 Regardless of opinions, women and men are different in many ways, both physically and psychologically. We have different motivations, and we traditionally fill different roles in society. In terms of work, our lifetime employment patterns are different, and so are the way we network and build friendships. Additionally, women are … Continue reading Do Women Adapt Better to Retirement Than Men?
Michelle Palacios December 10, 2021 With 2022 rapidly approaching many business owners are eagerly wrapping up their 2021 plans and getting ready to set fresh goals for the new year. But before you dive headfirst into goal setting, it’s critical you pause and take a moment to set clear intentions for the coming year. Why … Continue reading How to Use Intention-Setting to Set Better Business Goals
Aabhas Vijay November 23, 2021 There are so many great website builders out there but how do you know which one is the best for your needs? In this article, we will talk about the best page builders for your WordPress sites. WordPress page builders provide an easy way to make changes or customize your … Continue reading 5 of the Best WordPress Page Builders For Better Design, Ease of Use & More
John Arensmeyer November 2, 2021 Congress has a once-in-a-generation opportunity to fix a disparity between large and small businesses by enacting the tax reforms currently proposed in the Build Back Better plan. Eighty-five percent of small businesses feel the tax code unfairly benefits large corporations over small businesses, while about two-thirds of small businesses support … Continue reading Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan
Joe Martinez October 29, 2021 Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer … Continue reading 4 Easy Lead Qualification Strategies for Better Clicks & Conversions
Elliot Begoun October 21, 2021 We compete, that is what we do. Some more fiercely than others. That competition can be internal, which is where I’ve spent much of my energy and focus. Most competition, however, is outward facing. Athletes compete against other athletes, business people do the same. Heck, there are millions of people … Continue reading Great Is Good. Different Is Better
Optimizing campaigns with psychological insights saves times and makes you more competitive. Chris Wood on October 1, 2021 With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, … Continue reading Using psychology and better data practices to get customers closer to purchase
What makes identifying use cases so difficult has much to do with generic and disjointed experiences. Corey Patterson on September 23, 2021 at 3:38 pm Use cases show brands how consumers interact with their products and services. They highlight the individual experiences of customers so companies can better connect with them. Unfortunately, it’s often difficult … Continue reading Here’s a data-driven strategy for better understanding use cases
