Get more control over Smart Bidding and max out ROI with value-based bidding. Optmyzr on May 10, 2022 If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what types of conversions you value most. Together with … Continue reading How to get better leads and conversions with Google’s AI
When it comes to improving your email programs, it’s all about the numbers. Kath Pay on May 6, 2022 Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track … Continue reading Better reporting can improve email performance
By Tracy Brower April 25, 2022 Getting people back to the office is a struggle for some companies, and popular opinion says the best way to attract them is through opportunities to connect, collaborate, and socialize. This is true, but a lesser known priority for people is privacy. It’s a myth that everyone has … Continue reading Why a return to work might also mean better focus time
By Jared Newman April 07, 2022 Google is releasing a new feature for its search engine that tries to mimic how we inquire about things in the real world. Instead of just typing into a search box, you can now present an image with Google Lens, then tailor the results with follow-up questions. You might, … Continue reading Google’s new search feature mixes images and text for better results
By Tomas Chamorro-Premuzic and Becky Frankiewicz February 17, 2022 Although human beings have hardly changed in 200,000 years of evolution, our relationship with work has undergone profound changes, even during the last century. Jobs have grown in complexity, careers have become less predictable, and talent has become multidimensional, harder to judge, find, and … Continue reading Work, as we knew it, is overrated. Here’s a better way to look at it
Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting by Tony Silber , February 21, 2022 The B2B sales-intent data company Bombora is teaming up with Bidtellect, the demand-side platform (DSP), to offer a cookieless marketing alternative, the companies announced last week. Marketers looking for scale and visibility, the companies said, … Continue reading Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting
Jason Rose February 1, 2022 In today’s ultracompetitive marketplace, customers reign supreme. It’s no longer enough to simply provide a quality product—customer experience (CX) is the metric that matters. Delivering personalized experiences that delight customers across multiple channels is critical to significantly improving sales, brand reputation, customer satisfaction, and loyalty, as well as driving … Continue reading What CMOs Need to Deliver Better CX in 2022
Successful customer journeys require both personalization and practical strategies. Corey Patterson on January 20, 2022 “Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge … Continue reading 3 strategies to create better customer journeys across any channel
Alice Corner January 2, 2022 Pexels / Pixabay Growing and scaling companies know that culture change is essential. But even in more established organizations, your culture should be something that you’re constantly striving to improve. When we talk about the future of work, a lot of the conversations hinge around working environments – but there’s … Continue reading 5 New Years Resolutions for a Better Company Culture
Jordan Bishop December 20, 2021 Regardless of opinions, women and men are different in many ways, both physically and psychologically. We have different motivations, and we traditionally fill different roles in society. In terms of work, our lifetime employment patterns are different, and so are the way we network and build friendships. Additionally, women are … Continue reading Do Women Adapt Better to Retirement Than Men?
