Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns. Melissa Reeve on June 14, 2024 Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder … Continue reading How to bridge the gap between creative marketers and marketing analysts
Trump pledges more cryptocurrency support, putting distance between himself and Biden Owen Good Gaming Editor (US) Donald Trump is doubling down on cryptocurrency support, saying he wants all Bitcoin going forward to be mined in the United States. In an all-caps rant posted to Trump’s Truth Social platform, the Republican presidential candidate said that … Continue reading Trump pledges more cryptocurrency support, putting distance between himself and Biden
June 11, 2024 3 ways leaders can strike the right balance between confidence and caution Extremes in confidence and caution can affect decision-making, team performance, and overall leadership effectiveness, this executive coach says. BY Luis Velasquez Leadership requires a delicate balance between confidence and caution. Both are needed, and leaders must be able to move between … Continue reading 3 ways leaders can strike the right balance between confidence and caution
June 01, 2024 How to find the balance between telling it like it is and displaying good people skills More often than not, telling it like it is is not indicative of intelligence. BY Tomas Chamorro-Premuzic If you’re like most people—someone who pays attention to the feelings of others, and tries to act with empathy in … Continue reading How to find the balance between telling it like it is and displaying good people skills
May 25, 2024 This hilarious, AI-themed comedy special perfectly captures the growing conflict between tech and creatives Comedian Conner O’Malley’s ‘Stand Up Solutions’ plays off of the tech-world tendency to treat creative work like any other widget. BY Joe Berkowitz Connoisseurs of human-created comedy exhaled, back in January, when an AI-generated George Carlin special turned out … Continue reading This hilarious, AI-themed comedy special perfectly captures the growing conflict between tech and creatives
April 01, 2024 Why the gap between management and workers feels wider than ever Season 12 of The New Way We Work launches with a look at one of the most fundamental problems with work: that employees and management don’t see eye-to-eye. BY Kathleen Davis Even in the best of times, there’s always been conflict between … Continue reading Why the gap between management and workers feels wider than ever
Brands Have A Problem Being Loyal To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2024 There is a pretty wide gap between what consumers want and expect, and what brands believe are important and deliver on. Loyalty goes both ways. Marketers look for consumer loyalty without giving them what they want. Brands want … Continue reading Digital Gap Widens Between What Brands And Consumers Want
By Featured January 19, 2024 Keeping the peace is important at any time in the work year, and no employee wants to feel a tense buildup in the office. Leadership teams across the board can benefit from guidance on what to stay away from in maintaining equilibrium at work. To uncover root causes, we’ve … Continue reading An 18-point guide to eliminating tension between leadership and employees
Strike A Chord: The Connection Between Music And Search by Laurie Sullivan , Staff Writer @lauriesullivan, December 15, 2023 From her Dallas-based home office with several guitars hanging on the wall, Amy Rumpler, senior vice president of search and social media services at Basis Technologies, talked about music, instruments, and the integration with Google Performance Max. … Continue reading Strike A Chord: The Connection Between Music And Search
Inside the ‘arms race’ between YouTube and ad blockers Against all odds, open source hackers keep outfoxing one of the wealthiest companies. Anthony Ha Fri, Dec 1, 2023 Google/YouTube YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it’ll simply stop … Continue reading Inside the ‘arms race’ between YouTube and ad blockers
