Tag Archives: Between

Influencer marketing: The bridge between B2B brands and genuine connections

Influencer Marketing

Take a deep dive into the metrics and intangibles of influencer marketing for B2B and how it can amplify trust, authenticity and brand resonance. Stephanie Trovato on October 17, 2023 Have you ever hit up that cozy café in town? You know, where the barista nails your wild latte mix and chats about your latest … Continue reading Influencer marketing: The bridge between B2B brands and genuine connections →

Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases

Advertisement Industry

Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases by Laurie Sullivan  @lauriesullivan, August 10, 2023 There is a direct correlation between the likeability of advertising and its ability to drive positive performance, according to data released Thursday. Some 56% of U.S. viewers use some form of ad-blocker, and 86% of viewers avoid ads altogether. The … Continue reading Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases →

How to foster effective collaboration between marketing and IT

Effective Business Planning

Learn the key points of friction between marketing and IT and how to enhance communication and effectiveness. Greg Krehbiel on June 5, 2023 Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. This article explains the key points of friction and shows how to break through … Continue reading How to foster effective collaboration between marketing and IT →

Leverage the Synergy Between Inbound & Performance Marketing

Marketing Performance

Andrew Marsh | May 23rd, 2023 Leverage the Synergy Between Inbound & Performance Marketing The either/or mindset no longer serves your organization’s best interest. Leveraging the combined effect of inbound and performance marketing is the key to achieving quality and quantity in leads and sales. Both of which are essential to maximizing ROI. To find … Continue reading Leverage the Synergy Between Inbound & Performance Marketing →

The empathy gap between workers and companies is bigger than ever—but CEOs just don’t get it

Employee Satisfaction

  By Shalene Gupta May 17, 2023 The job market is rough, the pandemic has burned everyone out, and the overall mood about work is sour. Now, according to the 2023 State of Workplace Empathy Report from HR benefits technology company Businessolver, employees’ perceptions of workplace empathy has dropped. The study surveyed 1,000 employees, HR … Continue reading The empathy gap between workers and companies is bigger than ever—but CEOs just don’t get it →

Hybrid Workforce: Finding Balance Between Office and Remote Productivity

Hybrid Workplace

Hybrid Workforce: Finding Balance Between Office and Remote Productivity Micheal Chukwube / 10 Apr 2023   As the tides of change continue to shape the modern work landscape, the hybrid workforce model has emerged as an increasingly popular and compelling option for companies worldwide. By offering unparalleled flexibility and cost savings, it’s no wonder that … Continue reading Hybrid Workforce: Finding Balance Between Office and Remote Productivity →

There’s a trust gap between business leaders, employees, and consumers. This is why

Employee Advocacy

  By Shalene Gupta March 28, 2023 Inflation is at an all-time high, and inequality has been steadily climbing since the 1980s and doesn’t look like it’s going to come back down anytime soon. Given this climate, it’s hard to imagine that trust in companies is flourishing. It’s not, according to PwC, which surveyed 500 … Continue reading There’s a trust gap between business leaders, employees, and consumers. This is why →

CMS Architecture: Difference Between Headless CMS and Decoupled CMS

Content Management

CMS Architecture: Difference Between Headless CMS and Decoupled CMS Pratik Mistry / 10 Oct 2022   Are you familiar with all the buzzing going around different content management solutions?  There’s a high chance that you will be confused by buzzwords associated with content management solutions if you’re starting with digital transformation.   With so many … Continue reading CMS Architecture: Difference Between Headless CMS and Decoupled CMS →

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