Tag Archives: Between

A showdown between an ad tech firm and the FTC will test the limits of U.S. privacy law

By Alex Pasternack September 08, 2022   Who gets to know where you are? The question is at the heart of a new lawsuit by the US Federal Trade Commission against a little-known Idaho-based ad tech company, Kochava, which regulators accuse of unfairly selling the timestamped location information of millions of Americans. But before government … Continue reading A showdown between an ad tech firm and the FTC will test the limits of U.S. privacy law

MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data

“It’s essential to have an understanding of what data you want and why.” Constantine von Hoffman on June 15, 2022 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Federico Bianco. He’s a strategist-team lead at InfoTrust who worked in sales before moving into … Continue reading MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data

It’s time for a new social code between bosses and employees

By Eilon Reshef—Minutes   April 30, 2022   Month by month, as the Great Resignation continues, the talent shortage deepens. As the Wall Street Journal reports, more than half of all business owners have roles they can’t fill. And while the shortage stems from many factors, one key factor is that many people are no longer interested … Continue reading It’s time for a new social code between bosses and employees

Blurring of line between work and home creates a new consumer persona

Marketers are uncertain about the best way to connect with “workday consumers.” Constantine von Hoffman on April 22, 2022 Working from home has blurred the line between work and personal time, creating a new buyer persona, according to a new Microsoft report. They’re calling it the “workday consumer” and marketers say they’re still figuring out … Continue reading Blurring of line between work and home creates a new consumer persona

Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU

Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2022 Kent Walker, Google president of global affairs and chief legal officer, Google and Alphabet, last week called on European lawmakers to agree soon on a new data framework to keep the … Continue reading Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU