Tag Archives: Between

Tracing a Triple Bottom Line Between Business and CSR During a Pandemic

World Level Crisis

Kevin Xu May 4, 2021 The fallout from COVID-19 continues to show us that a global crisis doesn’t affect everyone in the same way. That the workforce faced systematic and wide-ranging experiences this past year is a clarifying reminder of how corporate social responsibility professionals must account for their support schemes in a climate of … Continue reading Tracing a Triple Bottom Line Between Business and CSR During a Pandemic →

Hazards Coming From Within. The Real Deal Between Cybersecurity and Fintechs

Cybersecurity

Rocky Osborn March 22, 2021 Cybercrimes are global, relentless, and pervasive. Personal data — the target — in the hands of criminals becomes a lethal weapon. The loss is more severe than a mere financial aspect. Everything you thought belonged to you, and you only — your life in letters and figures — slips through … Continue reading Hazards Coming From Within. The Real Deal Between Cybersecurity and Fintechs →

Balancing Value Between Behavioral Targeting And Behavioral Attribution

Marketing Attribution

Balancing Value Between Behavioral Targeting And Behavioral Attribution by Cory Treffiletti , March 10, 2021   Last week Google made a big announcement that essentially eliminated third-party behavioral targeting from its platforms.  I read the news and was certain the reverberations were being felt throughout the entire martech ecosystem.  What about outside of that ecosystem?  … Continue reading Balancing Value Between Behavioral Targeting And Behavioral Attribution →

The Disconnect Between Top, Bottom, and Everything in the Middle

Leadership Engagement

Sumit De February 24, 2021 The big picture is broken. Sixty-eight percent of businesses admit to working in silos and it’s affecting everybody from the C-Suite down to your front-line IT service desk. There’s a real, tangible disconnect between the top, bottom, and everything in between epitomized by Enterprise Service Management (ESM). The Transforming the … Continue reading The Disconnect Between Top, Bottom, and Everything in the Middle →

The Relationship Between Automated Drip Campaigns & Your Sales Process

Business Process

Jon-Mikel Bailey January 22, 2021 This post is a detailed explanation of something I’ve found a surprising number of marketers to be uninformed or misinformed about… automated drip campaigns and the sales process. Automated Drip Campaign Definition Marketing automation or automated drip campaigns are workflows developed within a marketing automation platform, such as Hubspot or … Continue reading The Relationship Between Automated Drip Campaigns & Your Sales Process →

Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News

World Level Crisis

Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News by Sara Guaglione , December 22, 2020  A recent study by data solutions company Lotame examined the digital behavior of COVID-19 content readers versus non-COVID-19 content readers. It found that consumers of COVID-19 content were more likely to be family-focused, female and young, compared … Continue reading Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News →

Bridging the Gap Between Blog Traffic and Lead Generation

Leads Generation

Kristen Deyo November 16, 2020 Turning your blog into a lead generation engine is no easy feat, but it is worthwhile and—better yet—completely achievable. In fact, marketers who consistently blog see 67 percent more leads than those who don’t. And 57 percent of marketers say they have “gained customers specifically through blogging.” So, how do … Continue reading Bridging the Gap Between Blog Traffic and Lead Generation →

6 Similarities Between Professional Athletes and Entrepreneurs

Entrepreneur Tools

Dominic Blanco October 30, 2020 Professional athletes and entrepreneurs are very similar. From the ability to create goals and see them through, to the understanding that there will be many obstacles along the way, they understand what it takes to be successful. As a former professional baseball player turned entrepreneur myself, I am often reminded … Continue reading 6 Similarities Between Professional Athletes and Entrepreneurs →

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