You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. Andrew Goodman on March 24, 2017 PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost … Continue reading Beware these 7 sneaky PPC attribution tricks
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. Pauline Jakober on November 29, 2016 Most PPC agencies or professionals who want to get more business have some form of marketing in play. And many of us have come … Continue reading PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is. Tony Edward on June 28, 2016 Recently, one of my clients received an unsolicited email from a person named “Nicholas Salmons” offering to feature their business on Huffingtonpost.com with a do-follow … Continue reading Beware of shady link schemes from black-hat SEOs
by Clinton Lanier June 20, 2016 Follow @ClintontRLanierJune 20, 2016 It’s one of the reasons Social Media is the success that it is – the ability to quickly and easily share information. With a minimum of effort we can share a Facebook or Instagram post, or retweet a particularly funny or interesting tweet. The problem … Continue reading Dear Small Business Owner – Beware What you Share!
by Simon Davies February 14, 2016 Follow @SimonTheoDaviesFebruary 14, 2016 The English language has been a dominant force in both the offline and online world for some time now. However, in recent years there has been a decline in the popularity of English in the digital sphere. In 1996 figures showed that more than 80% … Continue reading Digital Marketers Beware: English Language Set to Lose Online Dominance
by Michael Passanante February 8, 2016 Follow @launch__catalystFebruary 8, 2016 Few might argue that B2B companies are getting better at utilizing social media. Some are actually experiencing decent results in terms of new leads and business opportunities. However, a recent article on TheDrum.com citing a somewhat older report from InsideView about the use of social … Continue reading Beware Conventional B2B Social Media Wisdom
Eric SealMay 15, 2015 Does the month of May mean manual actions? (May 15, 2015) morning, Search Engine Roundtable’s Barry Schwartz reported an alarmingly high number of Google penalty distributions to various websites. The manual actions were distributed to websites showing “thin content with little or no added value.” He reports that Google has appeared … Continue reading Beware Of A Google Penalty: What To Do When Mass Manual Actions Are On The Rise
Adam RoselandApril 16, 2015 If you’ve poked around on the internet at all about what a small business needs in order to be successful, you already know that you need a functional blog. Knowing that you need one, however, doesn’t necessarily make it easy to get one up and running or to keep one regularly … Continue reading Beware of the Business Blogging Mistakes
Colleen McKennaFebruary 9, 2015 The headline is the most important part of the story. In fact, statistics say that on average, 8 out of 10 people read headline copy, compared to 2 out of 10 who read the rest of the story. Headlines grab, shock, educate and entertain us. Used wisely they draw us in … Continue reading Beware of Bad Headlines
Ebony GrimsleyJanuary 23, 2015 Noon or Midnight. What time are you at your best? Above Promotions Company. Tampa, FL. Publicity Digital Marketing Promotions Happy 2015! Can we still say that even though it’s almost the end of January? If you’re anything like me, no matter how much you enjoy sharing your expertise with others, sitting … Continue reading Beware: Read Only If You Need to Know How to Get Out Your Creative Slump
