Tag Archives: Beyoncé’s

Report: Adidas streetwear partnership with Beyoncé’s Ivy Park struggles with sloping sales

  By Sam Becker February 08, 2023 Beyoncé can seemingly do no wrong, but not everything she touches turns to gold, evidently. The singer’s Ivy Park clothing brand—which is currently producing streetwear through a fashion partnership with Adidas—is struggling, and sales dropped by more than 50% to roughly $40 million during 2022, according to a … Continue reading Report: Adidas streetwear partnership with Beyoncé’s Ivy Park struggles with sloping sales