The marketing world needs strategic thinkers and project managers, a report by the AMA found. Mike Pastore on April 18, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: The 2025 AMA Marketing Skills Report. Click to enlarge. The 2025 AMA Marketing Skills Report identifies the skills marketers … Continue reading The skills marketers need in 2025 and beyond
Tag Archives: Beyond
Beyond tagging: High-value GenAI use cases for DAM by Vertesia
DAM + generative AI = A new paradigm for creatives and martech leaders. Vertesia on April 10, 2025 Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in … Continue reading Beyond tagging: High-value GenAI use cases for DAM by Vertesia
Beyond the funnel: A new approach to content marketing
B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins. Constantine von Hoffman on October 30, 2024 Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial … Continue reading Beyond the funnel: A new approach to content marketing
This is the kind of leader who makes employees want to go above and beyond
July 21, 2024 This is the kind of leader who makes employees want to go above and beyond Employees who trust and respect their bosses, who find their jobs fulfilling, and who feel part of a worthwhile enterprise have no reason to subvert authority or disrupt the smooth workings of their company. BY Yonason Goldson You’re … Continue reading This is the kind of leader who makes employees want to go above and beyond
Comic Con trivia, cat personalities and beyond: Empowering customer engagement
Komo is bringing customer engagement activations to huge events like Comic Con but also to sports, shopping centers and media broadcasts. Kim Davis on July 16, 2024 New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. These are huge events with deeply engaged audiences, right? It hasn’t … Continue reading Comic Con trivia, cat personalities and beyond: Empowering customer engagement
New ways to identify B2B website visitors beyond the IP address
Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition campaigns. Ruth Stevens on July 8, 2024 As B2B buying shifts increasingly online, companies face a growing challenge: identifying and engaging with potential customers who visit their websites. Visitor identification techniques have evolved, and businesses must use and leverage … Continue reading New ways to identify B2B website visitors beyond the IP address
Metroid Prime 4: Beyond lands on Switch in 2025
Metroid Prime 4: Beyond lands on Switch in 2025 It exists! devindra hardawar Tue, Jun 18, 2024 After 18 years and a complete reboot, Samus Aran will return in Metroid Prime 4: Beyond next year, Nintendo announced today. The company also gave us our first glimpse at the game, which sees Samus duking … Continue reading Metroid Prime 4: Beyond lands on Switch in 2025
Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson
June 09, 2024 Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson While the first mover may have an advantage, a fast follower often wins the game in the long run. BY The Conversation The recent release of Unfrosted, which was directed by Jerry Seinfeld, had an underwhelming debut on Netflix and has even … Continue reading Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson
AI in contextual advertising: Beyond the basics
See how AI is enhancing contextual advertising, allowing for more precise audience segmentation and improved ad placement. Ken Zachmann on May 14, 2024 While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of … Continue reading AI in contextual advertising: Beyond the basics
Beyond the tech: Mastering customer data with a modern approach
Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle. Craig Howard on April 30, 2024 When many organizations contemplate the path forward for their martech stack, they quickly embrace a modern data stack as the foundation. They are anchored on a Cloud Data Warehouse and use … Continue reading Beyond the tech: Mastering customer data with a modern approach
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