Tag Archives: Beyond

Beyond ‘click here:’ 4 rules for better email CTAs

“Click here” is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones. Kath Pay on May 15, 2023 I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) … Continue reading Beyond ‘click here:’ 4 rules for better email CTAs →

Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options

Cookieless Targeting

Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2023 Some 60% of participants to a recent survey agreed that user tracking will soon become obsolete, but more than 40% are not familiar with targeting technologies other than advertising identifiers. Ogury, a company focused on personified … Continue reading Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options →

Beyond boundaries: The future of digital content

Digital Content Strategy

UC Berkeley partnered with Storyblok to explore adventurous innovations that might shape the future of the Internet. Kim Davis on May 3, 2023 A two-day design sprint hosted by the Jacobs Institute for Design Innovation at UC Berkeley, in partnership with headless CMS Storyblok, produced some audacious and potentially game-changing concepts about how “the future … Continue reading Beyond boundaries: The future of digital content →

Search Beyond Google: The Future Of Brand Discovery

Branding Strategy

Search Beyond Google: The Future Of Brand Discovery by Allie Webb , February 17, 2023 The following was previously published in an earlier edition of Marketing Insider. Search: It’s Google’s world. We’re just living in it. This may have been true in the past, but not anymore. Google is still the dominant traditional search engine, … Continue reading Search Beyond Google: The Future Of Brand Discovery →

The state of intent data in 2023 and beyond

Data Management

With B2B’s increasing reliance on intent data, now is a good time to assess its current state and prepare for what’s ahead. Scott Vaughan on December 19, 2022 In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, … Continue reading The state of intent data in 2023 and beyond →

Search Beyond Google: The Future Of Brand Discovery

Search Strategies

Search Beyond Google: The Future Of Brand Discovery by Allie Webb , December 5, 2022 Search: It’s Google’s world. We’re just living in it. This may have been true in the past, but not anymore. Google is still the dominant traditional search engine, but AI advances and shifting consumer behaviors have changed the world of … Continue reading Search Beyond Google: The Future Of Brand Discovery →

Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens

CTV Advertisement

Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens by Laurie Sullivan @lauriesullivan, November 10, 2022 Ericsson-owned Emodo’s strategy to help advertisers reach its audience through an advanced native advertising platform positions the company to expand much further and experience massive growth. The retooling of the brands and ideas focuses on automation … Continue reading Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens →

Genie is a step beyond the Salesforce CDP

Marketing Platforms

Genie represents a rethinking of Salesforce’s approach to customer data. Kim Davis on October 26, 2022 Salesforce’s key announcement at this year’s Dreamforce was a new data platform solution, Genie. Genie is the latest stage in Salesforce’s multi-year customer data journey. It launched a CDP, to be known as 360 Audiences in 2020. In early … Continue reading Genie is a step beyond the Salesforce CDP →

Going beyond cookie consent: 3 strategies to achieve data compliance

Data Compliance

Data compliance doesn’t stop with cookie consent. Learn how to establish a logical and adaptable compliance framework for your brand. Hugo Loriot on October 18, 2022 With new and conflicting global legislation, it seems no one can agree on the appropriate methods for data collection and the extent of data protection. In turn, data compliance … Continue reading Going beyond cookie consent: 3 strategies to achieve data compliance →

Beyond burnout: Why are so many people unhappy at work these days?

Work Environment

By Kathleen Davis October 05, 2022 Even before the pandemic ushered in phrases like the Great Resignation and quiet quitting, burnout among the most dedicated employees was an issue. But in the last few years, employees across industries suffered a remarkable decline in morale, and are quitting, retiring, changing jobs or scaling back. Often the … Continue reading Beyond burnout: Why are so many people unhappy at work these days? →