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December 27, 2024 The 5 biggest branding flubs of 2024 These companies had a terrible, horrible, no good, very bad year. BY Grace Snelling Building a successful brand is difficult. It requires the fine-tuned execution of a myriad of parts, which will appear in nearly as many contexts: packaging with just the right shelf appeal, … Continue reading The 5 biggest branding flubs of 2024
Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability. Zac Stucki on October 30, 2024 I was approached by a pair of founders at an event the other day. They are struggling to grow their business. I started with my usual first question, … Continue reading The biggest ideal customer profile mistakes businesses make — and how to fix them
Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots. Kim Davis on September 17, 2024 “Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the core of how AgentForce works,” he added. Auradkar, EVP and … Continue reading Data Cloud represents the ‘biggest upgrade’ in Salesforce history
August 20, 2024 The nation’s biggest teachers’ union is in a stalemate with its own employees at the worst possible time The NEA’s six-week lockout of its employee union is delaying its ability to rally its members behind former member Tim Walz. BY Rainesford Stauffer In early July, amid contract negotiations, employees of the National Education … Continue reading The nation’s biggest teachers’ union is in a stalemate with its own employees at the worst possible time
June 21, 2024 Walmart is one of the biggest chains yet to use digital price tags. Here’s how that could affect shoppers The most obvious possibility: dynamic pricing. BY Sam Becker Earlier this month, Walmart announced that it had been testing “digital shelf labels” in a Texas store, allowing it to make price changes to the … Continue reading Walmart is one of the biggest chains yet to use digital price tags. Here’s how that could affect shoppers
April 11, 2024 Researchers submitted 83,000 fake job apps to see if the biggest U.S. companies discriminate. Here’s what they found This week, the researchers revealed the names of the companies that discriminated most against Black or female applicants in their study. BY Pavithra Mohan In 2021, a group of researchers published the results of a … Continue reading Researchers submitted 83,000 fake job apps to see if the biggest U.S. companies discriminate. Here’s what they found
By Kathleen Davis February 09, 2024 Welcome to Pressing Questions, Fast Company‘s mini advice column. Twice a week, Deputy Editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions in less than one minute. How do I answer the interview question “What’s your biggest … Continue reading How do I answer the interview question, ‘What’s your biggest weakness?’
By Chris Morris February 07, 2024 The Walt Disney Co. has announced plans to make a $1.5 billion equity investment into Epic Games, which will give the entertainment giant an equity stake in the creator of the Fortnite video game. Disney CEO Bob Iger, appearing on CNBC Wednesday afternoon, called the initiative Disney’s “biggest … Continue reading Disney invests $1.5 billion in ‘Fortnite’ creator Epic Games, its ‘biggest foray into the games space ever’
By Nicole Gull McElroy Bracken Darrell likes starting over. “This idea that you restart every day—that’s how I feel about everything,” he says. “You have a chance to reinvent things.” It’s a mantra he’s intimately familiar with. Six months ago, Darrell became the new president and CEO of VF Corp., which owns brands including … Continue reading Bracken Darrell reimagined some of the world’s biggest brands. Now he has plans to do it again
Tech’s biggest losers in 2023 Of all the lousy things that happened this year, these were the worst. Cherlynn Low · Engadget Fri, Dec 29, 2023 Anadolu via Getty Images The last few years have been, to put it mildly, rough. And 2023 continued to bring sad tidings. Amid the humanitarian crisis that is the … Continue reading Tech’s biggest losers in 2023
