Dun & Bradstreet’s SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead. Cynthia Ramsaran on August 16, 2023 Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and … Continue reading Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran
GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds by Laurie Sullivan @lauriesullivan, July 20, 2023 The top barriers to the adoption of generative artificial intelligence (GAI) in marketing are varied. Some 56% of marketers participating in a Gartner survey said the gaps in skills rate highest, while 47% cite unforeseen security … Continue reading GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
Twitter’s Biggest Advertisers Cut Spending An Average of 71% by Joe Mandese @mp_joemandese, July 18, 2023 If Twitter’s ad revenue is off an average of 50%, as Elon Musk disclosed earlier this week, then it’s coming mainly from the platforms biggest advertisers. Ad spending across Twitter’s top 10 ad categories are down an average 71% … Continue reading Twitter’s Biggest Advertisers Cut Spending An Average of 71%
By Wilfred Chan May 05, 2023 AI pioneer Geoffrey Hinton, a 75-year-old computer scientist known as “the Godfather of AI,” has made waves this week after resigning from Google to warn that AI could soon surpass humans in intelligence and learn how to destroy humanity on its own. But Hinton’s warnings, while dire, … Continue reading Researcher Meredith Whittaker says AI’s biggest risk isn’t ‘consciousness’—it’s the corporations that control them
Biggest Google Ranking Factors On Conversions by Laurie Sullivan @lauriesullivan, March 24, 2023 Whitespark has published the 2023 version of its Local Search Ranking Factors study (LSRF) built on a survey of 44 local SEO practitioners who offer opinions based on hands-on search engine optimization (SEO) work with clients. Survey participants were asked to weight and rank … Continue reading Biggest Google Ranking Factors On Conversions
By Jennifer Alsever March 03, 2023 Could you actually work less and be just as productive? Researchers at Boston College, think tank Autonomy, and Oxford and Cambridge Universities just wrapped up the largest research study to put that question to the test, with 61 companies and 2,900 employees in the United Kingdom participating … Continue reading The biggest 4-day-workweek trial in history showed promise. What happens next?
Southwest Airlines’ massive system failure demonstrate the harms of neglecting your tech stack. Here’s why marketers need to take action. Shama Hyder on February 28, 2023 Marketers play a glass-half-full role in business. We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of … Continue reading Why CMOs must be the company’s biggest advocates for digitalization
By Grace Carroll February 05, 2023 Facebook buys Whatsapp for $22 billion. American Airlines mergers with US Air: $11 billion. Softbank invests in WeWork: $17 billion. These landmark deals and mergers form the foundations of the business world as we know it. But the story behind the deals—and all their accompanying tensions, dramas and … Continue reading This new podcast wants to get at the drama behind some of the biggest deals
By Mita Mallick January 30, 2023 “You’re resigning?” My former manager had bellowed into the phone. “After everything I have done for you! How can you resign and do this to me?” He continued to shout at me for a few more minutes. Until I finally was able to interrupt him and squeeze in a, … Continue reading The biggest mistake leaders make when someone resigns—and what to do instead
By Chris Morris January 12, 2023 There’s no denying that the Consumer Electronics Show has produced a number of truly revolutionary products. But for every success there are dozens—possibly hundreds—of gadgets, apps, doodads, and whatchamacallits that are bound to never be seen again. It’s not just startups that fall short. Even some of the … Continue reading Lessons from 8 of the biggest tech product failures of all time
