By Damali Peterman February 16, 2022 From racial discrimination to wage gaps, and more, people of color are still left to push for equity and their right to thrive in the workplace. According to a study conducted by Coqual (formerly the Center for Talent Innovation), over half of Black employees have felt racism … Continue reading These are the 5 biggest barriers for Black professionals
Retail Media Overtakes CTV As Advertising’s Biggest Impetus by Joe Mandese @mp_joemandese, January 14, 2022 Retail media has overtaken connected TV (CTV) as the biggest trend on the mind of advertising and media executives heading into the new year, according to an ad industry tracking panel organized by the equities research team at BMO … Continue reading Retail Media Overtakes CTV As Advertising’s Biggest Impetus
Susie Marino December 13, 2021 Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will be covered. Fast-forward a few weeks and you feel like you’re getting curveballs left and right? To put it mildly, that’s what running online ads felt like this year. Not … Continue reading The 10 Biggest PPC Stories of ’21 (& What to Do in ’22!)
Updated. E-commerce is up overall for the month of November. Chris Wood on November 29, 2021 = Adobe projects between $ 10.2 and $ 11.3 billion to be spent online this Cyber Monday, which would make it the biggest e-commerce spending day of the year. This means it could run steady with last year, when … Continue reading Cyber Monday set to be biggest spending day of year
Debra Murphy November 5, 2021 Video marketing campaigns have been buzzing all over social media platforms. This marketing strategy conveys product messages that people are often reluctant to find for themselves. As video content is becoming popular, marketers should take this opportunity to leverage their campaigns using this content format. But before jumping into video … Continue reading 7 Biggest Video Marketing Mistakes You Should Know
Wendy Marx October 25, 2021 If a tree falls in a forest, but no one hears it, does it make a sound? I like to think of that question when I peruse LinkedIn profiles. So many of them are like that tree in the forest. No one hears or sees their profile. The fact is … Continue reading Over 50: The Biggest LinkedIn Profile Mistakes to Avoid
Gemma Scarth October 25, 2021 We address some of the biggest SEO challenges marketers are facing today – including UX optimisation, algorithm updates, top spot domination in the search results and getting stakeholders onboard. The SEO landscape changes every year, bringing new opportunities but also added challenges that search marketers need to overcome. We know … Continue reading 4 of the Biggest Challenges in SEO Right Now
But many smaller vendors are betting their lives on a single offering. Tony Byrne on July 15, 2021 at 11:54 am In 2019 when IBM suddenly let go of nearly all its martech portfolio, I joked that it reversed an ancient adage: while perhaps “no one ever got fired for recommending Big Blue,” it turns … Continue reading Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks
Amy Bennet June 23, 2021 For many organizations, in-house customer care feels like the right choice. It keeps you close to your customers and ready to serve them with your exhaustive knowledge of your products or services. But doing it all in-house also comes with its challenges. The newest publication from the Ryan Strategic Advisory … Continue reading The 5 Biggest Challenges Facing In-House Contact Centers. Is Outsourcing the Answer?
Anthony Mersino June 10, 2021 I know what you are thinking, with so many ways that organizations can undermine their steps toward agility, how could you pick just one single biggest mistake? Well, I keep bumping into this mistake with organizations and increasingly I think it is the single biggest mistake. It is the quickest … Continue reading The Single Biggest Mistake Organizations Make When Adopting Agile
