Billboards Boom: Bright Future For OOH by Todd Wasserman , August 10, 2022 While other forms of advertising are struggling, out-of-home advertising rose by 40.5% in the first quarter compared to the same period in 2021, according to the Out of Home Advertising Association of America. That comes after the category expanded by 37% … Continue reading Billboards Boom: Bright Future For OOH
Tag Archives: billboards
What Every Small Business Owner Should Know about Digital Billboards
by Brad Swezey Follow @JustSmallBizOctober 25, 2016 Today I’m going to talk about what every small business should know about digital billboards. Digital billboards, for those of you that don’t know, are those screens on TVs, mainly, that you see in restaurants, hotels, etc. where there are advertisements and information. Today I’m going to talk … Continue reading What Every Small Business Owner Should Know about Digital Billboards
5 Ways Small Business Can Profit from Local Billboards
by Joshua Daniels Follow @_joshdanielsSeptember 2, 2016 When it comes to marketing and advertising, small businesses are often required to walk a challenging tightrope. While many may not have the abundant financial resources to invest heavily in such a discipline, SMEs must create campaigns that can effectively promote their brand and compete within a chosen … Continue reading 5 Ways Small Business Can Profit from Local Billboards
Messages on digital billboards are now being triggered by four speeds of passing traffic
New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic. Barry Levine on June 30, 2016 Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign for Dannon Yogurt’s DanActive drinkable yogurt, four levels of traffic speed were employed for the first … Continue reading Messages on digital billboards are now being triggered by four speeds of passing traffic
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