Microsoft Bing Ads UI Gets ‘Massive’ Upgrade, Better Access by Laurie Sullivan @lauriesullivan, April 26, 2019 Microsoft has begun to make its advertising products more accessible to those with physical and emotional impairments, either temporary or permanent. It’s also reaching out to marketers and agency reps, teaching them how to do the same. The Bing … Continue reading Microsoft Bing Ads User Interface Gets ‘Massive’ Upgrade To Improve Accessibility
Tag Archives: Bing
Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2019 Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year in the quarter, according to recent … Continue reading Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Google, Bing Driving Changes In CTRs, CPCs
Google, Bing Driving Changes In CTRs, CPCs by Laurie Sullivan , Staff Writer @lauriesullivan, April 23, 2019 Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Could that mean the cost to seal the deal with a customer keeps rising. It’s unclear by how much as both … Continue reading Google, Bing Driving Changes In CTRs, CPCs
Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says
Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says by Laurie Sullivan @lauriesullivan, April 22, 2019 Some 41% of users of virtual assistants still admit to having concerns around trust, privacy and passive listening. Consumers say they will not give up personally identifiable information without a substantial reward, although more than half believe digital … Continue reading Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says
LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform
Company continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting measures. Amy Gesenhues on March 20, 2019 at 9:36 am LinkedIn advertisers are getting three new updates: a lookalike audiences targeting feature, interest targeting that leverages Bing search data, and more than 20 … Continue reading LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform
The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing
Conor Bond — March 18, 2019 — March 18, 2019 Imagine: a dorm room at a large public university. It’s 4 o’clock in the afternoon on a crisp October Saturday. Gorgeous, brightly colored leaves are falling outside the window, patiently making their way to the damp grass with enough grace to make angels weep. Suddenly, … Continue reading The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing
Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram
Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram by Laurie Sullivan @lauriesullivan, March 14, 2019 New Engen on Thursday unveiled a self-service platform that enables marketers to run search engine marketing campaigns on Bing and Google, as well as Facebook and Instagram, from one platform. The company, which has been getting feedback from brands … Continue reading Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram
Should I Care About Bing?
Lee Wilson — March 12, 2019 Follow @LWilson1980 — March 12, 2019 If you’re new to search marketing, you might not remember the classic Google vs Bing discussion that questioned whether Microsoft’s search engine would ever topple Google as the king of search. These conversations don’t really happen anymore and you might be wondering whether … Continue reading Should I Care About Bing?
Search: How Bing, Facebook Will Predict Consumer Purchases
Search: How Bing, Facebook Will Predict Consumer Purchases by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2018 Google, Microsoft, Facebook and a slew of other companies continue to build algorithms that predict when, where and how consumers will make online purchases. The most recent technology comes from Intent Lab, a research unit of Performics and … Continue reading Search: How Bing, Facebook Will Predict Consumer Purchases
Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy
Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy by Laurie Sullivan @lauriesullivan, November 8, 2018 With more than 700 million devices running Windows 10, which support Cortana and Bing, Microsoft has been able to automate advertising across its network of applications and platforms. Microsoft made this possible by integrating data from Bing and its … Continue reading Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy
Random Posts on
How to Convert Your Website Visitors into Buyers
How To Identify Keywords With Purchase Intent
We’ve got omnichannel all wrong
Why ‘good’ isn’t good enough in Google Shopping
LSI Keywords – How To Boost Your SEO
Tempted To Try Guest Blogging? Here Are The Lessons We’ve Learned
Stop Retweeting – Seriously!
New Age Talent Acquisition: Modern Ways for Modern Recruitment
