Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2018 In one of the most important steps that will give marketers greater understanding of intent in search queries, Microsoft Bing integrated technology sometimes referred to as sentiment analysis, which will provide the ability to understand the … Continue reading Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries
PPC Optimization tools like Optmyzr make managing Bing Ads easier than ever. Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier … Continue reading 4 ways to get more out of Bing Ads
Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari by Laurie Sullivan @lauriesullivan, January 31, 2018 Getting serious about helping marketers follow the click, Bing on Wednesday introduced a way to follow ad clicks on Safari after Apple changed the way that marketers could track conversions on its browser. Apple made the change … Continue reading Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari
Paul Granger — January 10, 2018 — January 10, 2018 When you have the basics in place, your Pay Per Click campaigns should be providing reasonable (basic) returns. But to really make the most out of your spend and get a better return on your investment, it’s time to explore some more advanced strategies. Ultimately, … Continue reading Essential PPC Strategies for Google, Bing, and Facebook Ads
By Tim Dugan October 18th, 2017 When you can Google the word google and find that it’s now a verb meaning “to use the Google search engine to obtain information about someone or something”—you know Google’s become a household name. No doubt Google is the biggest search engine kid on the block. Even in just the … Continue reading Why You Rank On Google But Not On Bing And Yahoo (And How to Fix It)
Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search by Laurie Sullivan @lauriesullivan, July 11, 2017 Until brands can determine how to get people looking for information to type a website address direct into a URL, they will remain dependent on search engine traffic from organic listings and paid search on Google … Continue reading Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. John Lincoln on June 7, 2017 You’re in business to reach as many people in your target market as you can, right? That means you should explore … Continue reading Beginners’ guide to Bing Ads management
Bing Introduces Visual Search With A Twist by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2017 Bing reintroduced visual search Thursday by expanding its image search tools with a product that allows searchers to look for items within a larger image. Images on Bing’s search engine now have a small magnifying glass at the … Continue reading Bing Introduces Visual Search With A Twist
Mark Irvine — March 18, 2017 — March 18, 2017 We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s critical for businesses to be present and successful when their prospects are searching on Google. Via Statista But as … Continue reading Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]
Jordan Gardiner — February 9, 2017 — February 9, 2017 Bing Places For Business is Bing’s solution for local search, just like Google My Business. It is essential to have your business listed on search engines in order for potential customers to easily find your business. It also gives them a sense of credibility when … Continue reading Set Up Bing Places for Business
