by Matthew Trant April 24, 2016 Follow @mattjtrantApril 24, 2016 Relevance (Ad/Keyword and User Intent) Through a well-structured paid search account (Account > Campaign > AdGroup > Keyword) writing relevant ad copy should be one of the easiest things to accomplish. Keep in mind the set of keywords that you are bidding on and try … Continue reading 10 Tips to help in Writing Better Ad Copy for Paid Search (Google AdWords + Bing Ads)
by Erin Sagin February 11, 2016February 11, 2016 Paid search advertisers are constantly in pursuit of new ways to make their ads more appealing to searchers. At this point, most have turned to ad extensions to boost their AdWords click-through rates – Google even uses the expected benefit of ad extensions as part of its … Continue reading Cheat Sheet: Bing Ad Extensions
by Maria Breaux December 24, 2015December 24, 2015 With the holiday shopping season in full swing, most retail advertisers are focused on how they can get their products in front of the most potential buyers and maximize sales. If trends from last year’s holiday shopping season are any indication of this year’s, most consumers will … Continue reading Why You Should Be Using Bing Shopping Campaigns Right Now
Margot da CunhaOctober 28, 2015 Bing never fails to impress me with their well-executed events. From sumo-wrestling competitions to character drawings and ice cream sundae buffets, the Bing team tends to outdo themselves time after time. Bing Ads Connect, which took place in Cambridge, MA last Friday, wasn’t quite the sumo-wrestling, open-bar type atmosphere with … Continue reading 5 Fascinating Paid Search Insights from Bing Ads Connect
Melissa DukoOctober 7, 2015 Step aside, Google. Like a young Jenner thirsty for the limelight, Bing Ads is nipping at Google’s heels. While Google AdWords has been struggling (down 11% this past year), Bing has seen a 19.7% growth. Bing Ads has less competition, and quite a few features that save both time and money. … Continue reading 6 Bing Ads Features to Save You Time and Money
Brian LeeSeptember 22, 2015 On the heels of Google’s success with Product Listing Ads and Shopping Campaigns, other publishers have developed their own product ad platforms, most notably Bing with its Product Ads and Facebook’s Dynamic Product Ads. These major players have proven that shopping ads are a viable and highly effective marketing investment for … Continue reading Google and Bing Shopping Ads: 3 Trends to Watch
Hoiling WongApril 10, 2015 Bing has just announced that they will be launching Upgraded URLs for Bing Ads with a rollout plan starting May 2015. As many of you are still planning out your migration plans for Google Upgraded URLs, the very thought of having to throw Bing into the loop right now may be … Continue reading Bing Joins the Party for Upgraded URLs
Google goes all out today, but they’re not the only ones – Bing and Moz get in on the fun as well. Amy Gesenhues on April 1, 2015 Thank goodness April Fools’ Day doesn’t happen until three months into the year – any earlier and Google wouldn’t have time to put together such a comprehensive … Continue reading April Fools’ Day 2015: From #ChromeSelfie To Bing Cute Cloud & More
Lisa RaehslerMarch 11, 2015 Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” … Continue reading Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
Mark IrvineFebruary 25, 2015 It’s the most exciting time of the year at WordStream – annual revenue reports! But we’re not the ones excited about it; the search giants all released their annual revenue reports earlier this month. If you missed the excitement in it all, you can catch all the juicy details here for … Continue reading 7 Ways Bing Ads Beats Google AdWords
