Cherlynn Low @cherlynnlow The age of generative AI is upon us, and this week alone Google and Microsoft made major announcements around their respective products for the masses. While Google unveiled an “experimental conversational AI service” called Bard (April 11, 2023), Microsoft had a fuller slate of news to share at its event in Redmond, … Continue reading Microsoft reveals how it’s putting ads in Bing’s AI chatbot
Tag Archives: Bing’s
Microsoft is already reversing some of the limits it put on Bing’s AI chat tools
Cherlynn Low @cherlynnlow The age of generative AI is upon us, and this week alone Google and Microsoft made major announcements around their respective products for the masses. While Google unveiled an “experimental conversational AI service” called Bard (March 16, 2023), Microsoft had a fuller slate of news to share at its event in … Continue reading Microsoft is already reversing some of the limits it put on Bing’s AI chat tools
3 Ways Search Marketers Can Use Call Analytics with Bing’s New Ad Bidding Strategies
Derek Andersen — August 9, 2018 — August 9, 2018 Last week, Bing Ads unveiled its new automated bidding strategies: Target CPA and Maximize Conversions. These two bidding strategies leverage machine learning to make smarter optimizations, freeing up digital marketers from the time-consuming A/B testing process. To inform the strategies, Bing uses a variety of … Continue reading 3 Ways Search Marketers Can Use Call Analytics with Bing’s New Ad Bidding Strategies
What Bing’s Decision to Kill Sidebar Ads Means for Your Account
Allen Finn — April 5, 2018 — April 5, 2018 Ding dong: Bing sidebar ads are no more. According to a blog post Bing published earlier this week, extensive SERP layout testing has revealed that results pages excluding sidebar text ads resulted in more clicks for advertisers. In response to this revelation, the #2 search … Continue reading What Bing’s Decision to Kill Sidebar Ads Means for Your Account
3 Best Practices to Prepare You for Bing’s Unified Device Targeting Update
Hoiling WongFebruary 18, 2015 In March, Bing will begin migration for phase 2 of their unified device targeting update. This phase includes the elimination of explicit mobile device targeting. Last year, Bing launched unified device targeting as a way to simplify Bing Ads for advertisers. For those unfamiliar with unified device targeting, the first phase … Continue reading 3 Best Practices to Prepare You for Bing’s Unified Device Targeting Update
How Does Bing’s Results Page Impact SEO
Bing has now been around for a couple of months and, although it has failed to change the face of search and seriously rival Google as Microsoft undoubtedly hoped, it is now providing Yahoo with a strong contender for second place in the search wars. While Google is definitely still going to be the primary … Continue reading How Does Bing’s Results Page Impact SEO
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