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Tag Archives: Black

AI Replaces Keywords, Gives Advertising Insight Into Black Box Data

AI Replaces Keywords, Gives Advertising Insight Into Black Box Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 28, 2024 An AI-based platform built by developers at digital agency NetElixir now has the ability to verify performance by analyzing live stream data, then segmenting that data to identify high-, mid- and low-value customers based on their … Continue reading AI Replaces Keywords, Gives Advertising Insight Into Black Box Data

American Black consumers: More diverse, demanding and reachable than ever

The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children. Constantine von Hoffman on February 16, 2024  Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from … Continue reading American Black consumers: More diverse, demanding and reachable than ever

How Black communities turned the map into a tool for justice

By The Conversation February 06, 2024 When historian Carter Woodson created “Negro History Week” in 1926, which became “Black History Month” in 1976, he sought not to just celebrate prominent Black historical figures but to transform how white America saw and valued all African Americans. However, many issues in the history of Black Americans can … Continue reading How Black communities turned the map into a tool for justice

3 blunt things Black people want their white coworkers to know, but won’t say to their faces

    By Fatimah Gilliam February 02, 2024 I believe it is time to lift the veil on a workplace reality some white leaders, managers, and employees may find surprising. Many white people aren’t on nearly as good and friendly terms with some of the Black people they work with as they might think. In … Continue reading 3 blunt things Black people want their white coworkers to know, but won’t say to their faces

Op-ed: Why do VCs fund founders like Sam Bankman-Fried and Elizabeth Holmes but not Black entrepreneurs?

  By Rodney Williams January 12, 2024 Sam Bankman Fried, former founder and CEO of cryptocurrency exchange FTX, was found guilty of wire fraud, conspiracy, and stealing as much as $10 billion in customer money. Elizabeth Holmes, founder of Theranos, is serving an 11-year sentence for fraud and conspiracy over false claims she made to … Continue reading Op-ed: Why do VCs fund founders like Sam Bankman-Fried and Elizabeth Holmes but not Black entrepreneurs?

5 Black Friday trends marketers can act on this holiday season

42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize. Chris Wood on November 15, 2023 Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is … Continue reading 5 Black Friday trends marketers can act on this holiday season

Twitter alternative Spill aims to recreate the magic of Black Twitter in a safe space

  By Yasmin Gagne July 30, 2023 Few cultural forces have shaped the way we interact online more than Black Twitter (I will not use Twitter’s new name, X, for the remainder of this article). The term refers to a loosely connected group of Black users whose interactions and conversations often become trending activity, partly … Continue reading Twitter alternative Spill aims to recreate the magic of Black Twitter in a safe space