Without an authentic commitment to the community you want to connect with, you’re riding a pogo stick across a minefield. Constantine von Hoffman on February 5, 2024 When it comes to marketing and Black History Month, remember the words of chess grandmaster Savielly Tartakower as looked at an empty board, “The mistakes are all there, … Continue reading Black History Month: The mistakes waiting to be made
By Fatimah Gilliam February 02, 2024 I believe it is time to lift the veil on a workplace reality some white leaders, managers, and employees may find surprising. Many white people aren’t on nearly as good and friendly terms with some of the Black people they work with as they might think. In … Continue reading 3 blunt things Black people want their white coworkers to know, but won’t say to their faces
By Rodney Williams January 12, 2024 Sam Bankman Fried, former founder and CEO of cryptocurrency exchange FTX, was found guilty of wire fraud, conspiracy, and stealing as much as $10 billion in customer money. Elizabeth Holmes, founder of Theranos, is serving an 11-year sentence for fraud and conspiracy over false claims she made to … Continue reading Op-ed: Why do VCs fund founders like Sam Bankman-Fried and Elizabeth Holmes but not Black entrepreneurs?
42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize. Chris Wood on November 15, 2023 Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is … Continue reading 5 Black Friday trends marketers can act on this holiday season
By Chris Morris November 15, 2023 Black Friday 2023 is a unique shopping experience. What used to be a one-day sales extravaganza has morphed into a nearly monthlong event, where the first “Black Friday” sales started on Nov. 3. That retail sales creep might annoy traditionalists, but it’s a good opportunity for bargain-hunters or … Continue reading These early Black Friday tech deals are available now
Ace your holiday promotions with this step-by-step guide. Digital Drew SEM on September 7, 2023 Did you know? In 2022, Black Friday online sales totaled over $ 9.12 billion, and Cyber Monday sales totaled over $ 11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the … Continue reading 4 tips to prepare for Black Friday and Cyber Monday by Digital Drew SEM
By Yasmin Gagne July 30, 2023 Few cultural forces have shaped the way we interact online more than Black Twitter (I will not use Twitter’s new name, X, for the remainder of this article). The term refers to a loosely connected group of Black users whose interactions and conversations often become trending activity, partly … Continue reading Twitter alternative Spill aims to recreate the magic of Black Twitter in a safe space
By Natasha Ishak July 01, 2023 In the online world of social media, where virality is currency—literally, in many instances—Black content creators who start big trends rarely get a payday. Whether it’s starting dance crazes that get coopted by white TikTokkers, who then bag big endorsements, or setting fashion trends online that end up … Continue reading How this company is giving Black creators an all-in-one platform for their content
By Elizabeth Segran June 19, 2023 A decade ago, Aurora James, founder of the luxury shoe label Brother Vellies, was eager to grow her nascent business. She needed a cash infusion to expand production and create a more robust website. But as a Black woman, it wasn’t easy to secure funds. James wasn’t … Continue reading Fifteen Percent Pledge founder launches a fund for Black founders
By Wilfred Chan June 16, 2023 Earlier this week, a bipartisan group of U.S. senators introduced a new version of the Platform Accountability and Transparency Act, which could force social media platforms to hand over valuable data about their inner workings to researchers and the public. But while researchers agree it would be a … Continue reading Could a new law help pry open the black boxes of social media giants?
