By Porter Braswell April 27, 2023 Today we’re announcing that we’ve entered into an agreement for the acquisition of Jopwell, the first company I started and the foundation for all I’ve been able to accomplish professionally. Eight years ago, I began this journey with my co-founder Ryan Williams – and it’s completely surreal … Continue reading The top five things I’ve learned from being a Black founder
By JinJa Birkenbeuel March 14, 2023 It was spring of 2021, and the world was starting to wake up from COVID-19 lockdowns. I was about to head to my first public-facing entrepreneur workshop as a Google digital coach since I chopped off a foot and a half of 30-plus-years’-worth of chemically straightened processed hair. … Continue reading I’m a Black business owner and this is how my hair shaped my professional brand
By Brennan Nevada Johnson February 16, 2023 My business is 100% Black-owned and I’m the founder and CEO. I run a small corporation where I provide PR and media relations to tech companies and startups. Prior to leading my own venture, I freelanced and consulted full time on the side of corporate jobs … Continue reading I’m a Black CEO and these are my top tactics to stay focused and deliver results
By Shalene Gupta February 07, 2023 Black businesses could add a potential $190 billion to the economy, but according to a new survey, Black entrepreneurs still face considerable social inequity. Business software company Intuit QuickBooks surveyed 2,000 business owners in the United States, half of whom were Black, to gain insight into the Black entrepreneurial … Continue reading Intuit: 79% of Black business owners have experienced racism from a customer
By Grace Carroll February 03, 2023 The Black tech wage gap is projected to jump 37% in the next decade, resulting in $51.3 billion in lost wages for Black workers each year, according to a report released Friday from the McKinsey Institute on Economic Black Mobility. The report predicts serious challenges to racial equity … Continue reading As tech layoffs weaken DEI efforts, the Black talent gap could widen dramatically by 2032
Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says by Ray Schultz , December 6, 2022 Ecommerce brands sent 50% more emails during Black Friday weekend YoY — at least those working with ActiveCampaign. However, Black Friday sales grew by only 3%, while completed order revenue decreased by 7% and revenue per … Continue reading Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says
By Sam Becker November 29, 2022 Update Tuesday, 9:50 a.m. ET: Cyber Monday smashed records this year, with consumers spending a total of $11.3 billion for the biggest online shopping day of all time, representing a 5.8% growth from last year. In the peak hour of 11 p.m. to 12 a.m. ET, consumers spent … Continue reading Black Friday sales soar, Cyber Monday could smash records as shoppers shake off recession fears
Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2022 A glitch in Amazon’s ad tools system on Black Friday caused advertisers to potentially overspend up to hundreds of thousands of dollars during the hottest holiday weekend of the year, while others underspent, causing them … Continue reading Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend
Webfare: Online Traffic Leapt On Black Friday, Orders Up 5% by Ray Schultz , Columnist, November 28, 2022 Consumers rushed online to do their holiday shopping on Black Friday. Site traffic was up 11% YoY, and 124% from a typical day in 2022, according to the Retail Marketing Insights Report, a study by Bluecore. The … Continue reading Webfare: Online Traffic Leaped On Black Friday, And Sales Rose
The best gifts for grads under $50Give them something useful without breaking the bank. Valentina Palladino|@valentinalucia Gifting can be difficult at any time, but it’s been particularly hard over the past couple of years. You may still be working with a tight budget, but you also want to give that grad in your life … Continue reading Tile discounts a bunch of Bluetooth trackers in time for Black Friday
