Tag Archives: Black

How to Use Psychological Triggers to Increase Black Friday Sales

Karen Repoli November 7, 2021 Black Friday is right around the corner and your mind has probably turned to how to get your piece of the holiday market. Did you know? “It costs 16x more to nurture a new customer to the same level of revenue contributionas your existing, loyal customers.” (Francis Buttle) If your … Continue reading How to Use Psychological Triggers to Increase Black Friday Sales

The Black Friday Beat: The Best Email Cadences, And Who’s Using Them

The Black Friday Beat: The Best Email Cadences, And Who’s Using Them by Ray Schultz , Columnist, November 5, 2021 Brands gearing up for Black Friday should not skimp when it comes to email frequency, judging by Email is the new Black (Friday), a study from Pathwire in partnership with Ascend2.  Of the email teams … Continue reading The Black Friday Beat: The Best Email Cadences, And Who’s Using Them

Black Friday’s Coming – Is Your Sender Reputation Ready?

April Paige October 25, 2021 It’s October, and retailers are already sending emails that advise customers to shop early. But out-of-stocks and supply chain woes might not be the biggest worries during the busiest email season of the year. Your sender reputation can determine whether your email goes to the inbox or the spam folder … Continue reading Black Friday’s Coming – Is Your Sender Reputation Ready?

23 Product Owner Anti-Patterns from Job Ads: The Snitch, the Whip, the Bookkeeper, the Six Sigma Black Belt™

Stefan Wolpers February 3, 2021 TL; DR: Product Owner Anti-Patterns from Job Ads Like a job ad for a Scrum Master position, the equivalent for the Product Owner position also reveals excellent insight into an organization’s progress on becoming agile. (February 03, 2021), I analyzed 60-plus randomly selected job ads from the UK, the US, … Continue reading 23 Product Owner Anti-Patterns from Job Ads: The Snitch, the Whip, the Bookkeeper, the Six Sigma Black Belt™

Should You Let Employees Shop During Work Hours? (Black Friday 2020)

Dale Strickland November 24, 2020 Black Friday and Cyber Monday are coming up soon, which means that instances of employees shopping at work are going to skyrocket. As a manager you’re going to be faced with quite the dilemma: Should you let your employees do their holiday shopping during work hours? In this article I’ll … Continue reading Should You Let Employees Shop During Work Hours? (Black Friday 2020)