Should you use whitelists or blacklists, and does it matter? In the age of fake news, says columnist Kevin Lee, it should matter a lot to programmatic advertisers. Kevin Lee on March 3, 2017 Is your strategy whitelist, blacklist or no-list? Unfortunately, programmatic display can be quite complex regardless of which DSP (demand-side platform) you … Continue reading Whitelists vs. blacklists for programmatic media
Scott SieglerSeptember 4, 2015 Programmatic technology is filled with several nuances that affect both publishers and advertisers. One such example is whitelists and blacklists, also known as blocklists. Understanding the ins and outs of these lists is important for players in the programmatic advertising space who want to optimize revenue. Whitelists and blacklists have slightly … Continue reading Programmatic 101: Defining Whitelists and Blacklists
