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Performance-Based TikTok Ad Campaigns Get Lost In Blackout by Laurie Sullivan , Staff Writer @lauriesullivan, January 20, 2025 A memo to advertisers published by TikTok on Sunday warned of some limitations to live campaigns, despite the company reinforcing its infrastructure to minimize any disruptions that might affect ad serving in the U.S. The note was published … Continue reading Performance-Based TikTok Ad Campaigns Get Lost In Blackout
Activism, Current Events, Blackout Tuesday Impacts Ad Spend On Facebook by Laurie Sullivan @lauriesullivan, June 4, 2020 Many marketers and U.S. consumers are closing their wallets in disgust in the wake of the murder of George Floyd as well as Ahmaud Arbery, Tony McDade, Breonna Taylor and other black men and women. Tinuiti analysis shows that … Continue reading How Activism, Current Events, Blackout Tuesday Impact Ad Spend On Facebook
