Dave Brock — January 18, 2019 Follow @davidabrock — January 18, 2019 6689062 / Pixabay I’d like to go through a thought experiment. You can play along, take out a sheet of paper or open a blank document. First, as an introduction, our mental models and experience are often great help in understanding our jobs, … Continue reading Starting With a Blank Sheet of Paper
The burden placed on the “Big Idea” is more onerous than ever in the digital age. Contributor Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle. Peter Minnium on February 24, 2017 “And remember the tyranny of a blank sheet of paper,” my supervisor … Continue reading The tyranny of a blank page: Why creative matters most
by Mark Masters November 23, 2015 Follow @heyidgroupNovember 23, 2015 Inspiration for blog posts can come in all shapes and sizes and from the unlikeliest of places. Here are my proven ways for you to have that greater sense of achievement when you press that ‘publish’ button. I am here to make you more fulfilled … Continue reading Blog Inspiration – 11 Proven Ways To Never Be Blank Again
After noting a lack of standardized content strategy documents, columnist Jonathan Blank has created his own. Feel free to use and modify to suit your own business! Jonathan Blank on February 5, 2015 Over the last six months, I’ve seen no less than ten different structures for content strategy documents – and that’s just from talking to … Continue reading A Fill-In-The Blank Content Strategy Document
