Steven Imke April 19, 2021 There is a well-documented cognitive bias that says that people see what they want to see and easily miss contradictory information. A particular type of cognitive bias is when a person suppresses information when it’s in their interest to remain ignorant. This type of cognitive bias is known as motivated … Continue reading The Truth About How Motivated Blindness Affects Business Decisions
by Greetje den Holder Follow @GdenHolderOctober 22, 2016 As the Internet has evolved over time, web users have become increasingly indifferent to online ads. In fact, 56% of all of the digital ads out there are never seen by a human, and standard banner ads are only clicked on by 1.2 people out of every … Continue reading How to Fight Banner Blindness [The Ultimate Guide]
by Paul Jacobson May 26, 2016 Follow @pauljacobsonMay 26, 2016 Publishers under fire Ad optimization is a process involving a number of factors that publishers need to pay careful attention to. One of the key challenges facing the display advertising industry is the dual threat of banner blindness and low viewability. These are distinct, although … Continue reading Banner Blindness, Viewability, Ad Blockers and Other Ad Optimization Tricks
