We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Steven Imke April 19, 2021 There is a well-documented cognitive bias that says that people see what they want to see and easily miss contradictory information. A particular type of cognitive bias is when a person suppresses information when it’s in their interest to remain ignorant. This type of cognitive bias is known as motivated … Continue reading The Truth About How Motivated Blindness Affects Business Decisions
by Greetje den Holder Follow @GdenHolderOctober 22, 2016 As the Internet has evolved over time, web users have become increasingly indifferent to online ads. In fact, 56% of all of the digital ads out there are never seen by a human, and standard banner ads are only clicked on by 1.2 people out of every … Continue reading How to Fight Banner Blindness [The Ultimate Guide]
by Paul Jacobson May 26, 2016 Follow @pauljacobsonMay 26, 2016 Publishers under fire Ad optimization is a process involving a number of factors that publishers need to pay careful attention to. One of the key challenges facing the display advertising industry is the dual threat of banner blindness and low viewability. These are distinct, although … Continue reading Banner Blindness, Viewability, Ad Blockers and Other Ad Optimization Tricks
