Mixing Blockchain With Programmatic by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2018 The following was previously published in an earlier edition of Data & Programmatic Insider. Marketers in adland have few conversations these days that don’t weave in the words “blockchain” or “programmatic.” From display to video and now radio, companies like the streaming … Continue reading Mixing Blockchain With Programmatic
Tag Archives: Blockchain
Is Blockchain Up To Speed For Ad Tech?
by Frank Sinton , May 8, 2018 Digital advertising is clearly under fire. From consumer-privacy concerns to lingering brand-safety issues and the continued battle against fraud, there is ample worry for the ad industry. One potential solution being discussed regards blockchain technology and its abilities to secure consumer data and ad transparency. While blockchain can’t … Continue reading Is Blockchain Up To Speed For Ad Tech?
TD Ameritrade, Havas Place First Ad In Blockchain
TD Ameritrade, Havas Place First Ad In Blockchain by Laurie Sullivan @lauriesullivan, April 20, 2018 TD Ameritrade became the first company to embed an advertisement in the blockchain with assistance from its agency of record, Havas New York. The campaign, titled Greetings from the Blockchain, aims to “celebrate” the growing community of blockchain innovators and investors, … Continue reading TD Ameritrade, Havas Place First Ad In Blockchain
Startup Lexicon Blockchain To Run At Programmatic Speeds
Startup Lexicon Blockchain To Run At Programmatic Speeds by Laurie Sullivan @lauriesullivan, April 20, 2018 Ternio, a startup working to provide transparency into programmatic advertising, on Friday introduced blockchain technology called Lexicon, which can process up to 1 million transactions per second. The technology will offer transparency into ad transactions and the ability to make … Continue reading Startup Lexicon Blockchain To Run At Programmatic Speeds
How GDPR may help drive blockchain usage for content
Contributor Randy Apuzzo explains how blockchain for content can help build trust and transparency in the digital economy, in keeping with the spirit of GDPR. Randy Apuzzo on April 16, 2018 The application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist brought about … Continue reading How GDPR may help drive blockchain usage for content
An expert on loyalty programs has a warning for blockchain startups
If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the interests of brands. Barry Levine on April 16, 2018 A variety of blockchain startups, such as the Lichtenstein-based DigitalBits Project, are looking to employ the protocol’s tokens to reinvent loyalty programs. Many of … Continue reading An expert on loyalty programs has a warning for blockchain startups
Blockchain Will Revolutionize Business, Here’s How [Infographic]
Brian Wallace — March 23, 2018 Follow @nowsourcing — March 23, 2018 Since Ada Lovelace first theorized the looping process fundamental to computer coding, women have been making huge contribution to computer science. Cryptocurrencies and blockchain are no exception. When Bitcoin first appeared in 2009, no one was sure if it would become a viable … Continue reading Blockchain Will Revolutionize Business, Here’s How [Infographic]
Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising
Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising by Laurie Sullivan @lauriesullivan, March 21, 2018 In a seemingly steady stream of new services that sit on top of blockchain for the advertising industry, startup company Media Protocol gives the technology a new twist. The startup — which is developing a value-based advertising business model … Continue reading Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising
Startup Media Protocol Brings Value-Based Advertising To Blockchain
Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising by Laurie Sullivan @lauriesullivan, March 21, 2018 In a seemingly steady stream of new services that sit on top of blockchain for the advertising industry, startup company Media Protocol gives the technology a new twist. The startup — which is developing a value-based advertising business model … Continue reading Startup Media Protocol Brings Value-Based Advertising To Blockchain
Startup Media Protocol Brings Value-Based Advertising To Blockchain
Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising by Laurie Sullivan @lauriesullivan, March 21, 2018 In a seemingly steady stream of new services that sit on top of blockchain for the advertising industry, startup company Media Protocol gives the technology a new twist. The startup — which is developing a value-based advertising business model … Continue reading Startup Media Protocol Brings Value-Based Advertising To Blockchain
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