Tag Archives: Blockchain

Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics

Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics by Ryan Kelly , Op-Ed Contributor, February 27, 2018 Even for an industry accustomed to game-changing trends and shifts in strategy, the past few months have been rife with potentially disruptive forces in ad tech. But the keyword is “potentially” — because some are getting too much attention, while … Continue reading Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics →

An Open Book: What Can Blockchain Do For Email?

Blockchain

An Open Book: What Can Blockchain Do For Email? by Ray Schultz , Columnist, February 22, 2018 There has been increasing buzz about blockchain. Until now, it has been used as a bitcoin wallet — but it has many other applications, from decentralized search to helping firms maintain transparency says Randy Apuzzo, founder and chief … Continue reading An Open Book: What Can Blockchain Do For Email? →

Marketers, here are some blockchain terms you might want to know

Marketing Trends

This emerging ecosystem — which is developing unique applications for marketing, ads and search — comes with its own lingo. Barry Levine on January 9, 2018 Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an … Continue reading Marketers, here are some blockchain terms you might want to know →

What Blockchain Challenges Mean For Advertising

Advertisement Industry

What Blockchain Challenges Mean For Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, January 2, 2018 It’s easy to hear the enthusiasm in the voice of John Bates, director of product marketing at Adobe Analytics Cloud, when talking about blockchain technology. Blockchain technology aims to automated the entire media supply chain, from creatives to contracts. … Continue reading What Blockchain Challenges Mean For Advertising →