Google’s Chrome Ad Blocker Will Not Harm The Advertising Industry by Jerrid Grimm , Columnist, April 11, 2018 Say the words “ad blocker” to an advertiser or publisher and you can guarantee they will cringe. When Google announced its new built-in ad blocker for Chrome last year, it was no exception. The feature, which went … Continue reading Google’s Chrome Ad Blocker Will Not Harm The Advertising Industry
Tag Archives: Blocker
The Ad Blocker War: How to Stay Out of It and Remain Profitable
by Jeanne Landau November 19, 2015 Follow @800responseNovember 19, 2015 There is a war going on in the advertising world. It’s a war between publishers and advertisers against those who make ad blocker software. Companies in every industry are being affected negatively by the ever-growing usage of ad blocking software. Declining ad revenue is leading … Continue reading The Ad Blocker War: How to Stay Out of It and Remain Profitable
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