YouTube war on ad blocking causes wave of adblock uninstalls Radek Zielinski / Nov 3, 2023 YouTube’s new aggressive tactics to disable ad blockers has led to a wave of ad blocker uninstallations, according to data from ad blocker companies. The video platform, owned by Google, escalated efforts last month to crackdown on the … Continue reading YouTube war on ad blocking causes wave of adblock uninstalls
John Rampton December 2, 2021 What’s Time Blocking and Who Should Use It? Multitasking is something you do frequently You have trouble focusing on one task You’re prone to getting distracted Meetings rule your days, and you’re unable to focus on what matters most At work, you want to be intentional with your time and … Continue reading The Advantages and Disadvantages of Time Blocking
Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour? by Sean Hargrave , Staff Writer, August 17, 2018 Do not adjust your computer screen, but today looks like the day from which we can start saying ad-blocking — or at least the technology — might well be a force for good. Eyeo, … Continue reading Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour?
Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising by Martin Kratky-Katz , Op-Ed Contributor, June 22, 2017 I have spent the last two years fighting in the ad-blocking trenches, so have fielded many questions about Google’s recent announcement and what it means for publishers and ad blocking in the industry … Continue reading Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising
Ad Blocking Is An Opportunity, Not An Obstacle by Stephanie Hoffman-Murphy, Op-Ed Contributor, March 31, 2017 Ad blocking is a hot topic. While many argue it’s still in its infancy stage, it’s not to be ignored. Fun fact: “One in five smartphone users, or almost 420 million people worldwide, block advertising when browsing the web … Continue reading Ad Blocking Is An Opportunity, Not An Obstacle
Steve Masters — February 5, 2017 Follow @masterstips— February 5, 2017 Eleven per cent of internet-enabled devices use ad blocking software, according to PageFair’s 2017 Adblock report. Not only that, 77% of American ad blocking users say they leave sites that are designed to not work when ad blocking software is enabled in the browser. … Continue reading Advertisers Only Have Themselves To Blame For Ad Blocking
by On Yavin Follow @on_yavinOctober 11, 2016 Sea Changes in Marketing Communication In a way, managing the marketing aspects of a business has always been a major battle for business owners and managers. From the dawn of time to the modern era, the main roadmap for the majority of businesses has remained roughly the same: … Continue reading SEO vs. Ad Blocking
by Gord Hotchkiss, Featured Contributor, September 20, 2016 On MediaPost alone in the last three months, there have been 172 articles written that have included the words “ad blockers” or “ad blocking.” That’s not really surprising, given that MediaPost covers the advertising biz, and ad blocking is killing that particular biz, to the tune of … Continue reading Why Our Brains Are Blocking Ads
August 4, 2016 Banner ads, YouTube pre-roll ads, paid search ads – we’ve seen them all, and most of the time we try to ignore them. Or, if you’re like 45 million other Americans, you have downloaded a software to combat ad blocking entirely. Ad blocking softwares have seen an influx of downloads over the … Continue reading Combat Ad Blocking with Influencer Marketing
by Laurie Sullivan @lauriesullivan, July 19, 2016 “I grew up with my mom muting the volume on the television,” Dan Davies, director of media sciences at the agency MullenLowe Mediahub, told attendees at MediaPost’s OMMA LA conference. “I consider that ad blocking.” Advertising agency executives finally realized that ad blocking is here to stay. Some are … Continue reading Ad Blocking Forces Creative Solutions From Advertisers
