By James I. Bowie November 08, 2022 Elon Musk’s newly unveiled plan to allow Twitter users to sport the social media platform’s coveted blue check for a mere $7.99 per month has focused unprecedented attention on the symbol. In some sense, the fate of the company—financially, culturally, and politically significant as it is—hangs on … Continue reading Behind the design of Twitter’s blue check—and how it became a polarizing symbol
direct-to-consumer brands Blue Apron Cuts Marketing Spend As Customers, Orders Decline by Steve Ellwanger , November 8, 2022 D2C meal-kit delivery provider Blue Apron Holdings’ bid for growth and profitability is facing stiff headwinds in the form of a declining customer count and uncertain financial liquidity. Although price increases helped the company raise its average … Continue reading Blue Apron Cuts Marketing Spend As Customers, Orders Decline
Elon Musk has begun his takeover of Twitter Twitter could change dramatically under Musk’s leadership. K. Bell @karissabe Dado Ruvic / reuters After months of legal drama, Elon Musk has begun his takeover of Twitter, according to The Wall Street Journal and The Washington Post. His first move was to fire CEO Parag Agrawal, Chief … Continue reading Elon Musk considers making verification a Twitter Blue perk
By Adele Peters February 11, 2022 The vivid blue color of a new brand of Dutch soda doesn’t come from food coloring: The startup making the product, called Ful, makes the drink with spirulina, a blue-green algae that gives the soda more of a nutritional punch than the standard carbonated beverage. The company … Continue reading Why the future of soda is blue
True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020 by Ray Schultz , March 3, 2021 Your email system is in place. You are able to send out loyalty updates almost by the minute. It’s time to build new relationships with shoppers. Right? If only that’s all it took. Actually, consumers want discounts … Continue reading True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020
The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store by Ray Schultz , Columnist, December 29, 2020 National brands trying to segment their email lists might look again at one of those tried-and-true variables from direct mail: geography. A new study by Esquire Advertising found that in-store shopping surged in some states … Continue reading The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store
Baylor Cherry October 9, 2020 Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms). From surfing the waves to surfing the internet, blue is everywhere. Have you ever wondered why most of the major social media platforms, like Facebook, Twitter, and LinkedIn, utilize … Continue reading Why Are Social Media Sites Blue? How Color Psychology Drives Engagement
Brandon Leibowitz — April 27, 2017 Follow @seooptimizers— April 27, 2017 Facebook displays the Verified Badge on verified Facebook accounts and pages to inform the visitors the page or account is confirmed to be authentic. The proof of authenticity for Pages comes in a blue or gray circle badge with a tic mark. The Gray … Continue reading How To Get a Verified Blue Badge on Your Facebook Page
by Joe Phelan July 31, 2016July 31, 2016 Last week Twitter, the social media platform used by approximately 310 million people, made its little blue tick verification icon, generally reserved for the rich and the famous, available to everyone. By filling in a simple form (which can be found here) individuals and businesses alike can … Continue reading Twitter’s Blue Tick and the Importance of Trust
