Eye-tracking, brainwaves, facial expressions and other non-verbal responses are giving marketers inside tracks to your real feelings. Barry Levine on October 5, 2016   A lab at iMotions In their never-ending quest to understand which ads work best, marketers are now going beyond asking viewers for their reactions. Instead, they are asking their bodies. Ad … Continue reading Here’s how marketing research is looking past consumers and connecting with their bodies →