Tag Archives: Book

Gotta Catch ‘Em All! Book Sales Appointments that Actually Happen

by Megan Tonzi July 23, 2016July 23, 2016 That’s it, you’ve done it! You’ve been honing your account-based selling approach and dedicating your time to a customized messaging strategy that has allowed you to qualify the target account that you’ve been working so hard on. You have all of the information you need in order … Continue reading Gotta Catch ‘Em All! Book Sales Appointments that Actually Happen →

Give Event Organizers a Reason to Book You as a Speaker

Event Marketing

by Carl Friesen April 26, 2016 Follow @carlfriesenApril 26, 2016 Have you ever attended a conference, seen the name of someone you know listed as a speaker, and thought, “Why didn’t they get in touch with me to do that presentation?” It could be that even though you know more about the speech topic than … Continue reading Give Event Organizers a Reason to Book You as a Speaker →

The Little Black Book of Intuitive Web Application Design

Web Design Guidelines

by Elena Prokopets April 3, 2016 Follow @elenatravelgramApril 3, 2016 A web app that isn’t easy to use will not win many hearts. But designing a user-friendly interface is no joke either. What do my users want? How will they discover all the awesome features I have? How can I manage to convert them from … Continue reading The Little Black Book of Intuitive Web Application Design →

5 Things to Love About the $3 Kindle Book Strategy

Amazon

Randy MilanovicOctober 24, 2015 In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers to share their works, whether they were industry specialists (like me), first-time novelists, or even established writers and publishers. Think of … Continue reading 5 Things to Love About the $3 Kindle Book Strategy →

Three Uncomfortable Lessons About Criticism I Learned From Publishing My Book

Blogging

Mars DorianAugust 19, 2015 I have a new baby. It’s about two months old, has a compelling name and is loved by me, my family, and close friends. Of course I’m talking about the new sci-fi novel: Fear The Liberator: A Space Opera Novel. I self-published on Amazon. I worked sweats and fears on that … Continue reading Three Uncomfortable Lessons About Criticism I Learned From Publishing My Book →

The Guinness Book of World Records’ Greatest Salesperson’s Strategy for Generating More Business

Sales Guide

Kristen TepperApril 7, 2015 If you’re in the auto industry or really any industry, as a salesperson, you should probably know the name Joe Girard. But in the off chance you do not, let me give you a quick background on him. He sold cars for a Chevrolet dealership for 14 years, and in that time he sold … Continue reading The Guinness Book of World Records’ Greatest Salesperson’s Strategy for Generating More Business →

Book Review: “The Art Of Social Media: Power Tips For Power Users”

Social Media Utilization

Peter Trapasso December 6, 2014 Current social media tips by two pros “The Art of Social Media: Power Tips for Power Users” by Guy Kawasaki and Peg Fitzpatrick is a good read that does not waste your time. Their advice is current and very accessible. I guarantee that beginners and social pros alike will learn … Continue reading Book Review: “The Art Of Social Media: Power Tips For Power Users” →

A Wartime Tearjerker, A Brand-Backed Book: The Top 5 Ads Of The Week

Marketing Guide

By Jeff Beer Kool & The Gang don’t celebrate drunk driving, Land Rover’s new thriller, Nissan’s Alaskan adventure, and more. Just when you thought John Lewis was waddling away with the Christmas ad championship, along comes another British retailer to take things up a tearjerking notch. As the holiday ad pace picks up, … Continue reading A Wartime Tearjerker, A Brand-Backed Book: The Top 5 Ads Of The Week →

Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It

Marketing Guide

In a Marketing Land Q&A, Spredfast’s Chris Kerns, author of “Trendology,” makes a convincing case that brands can increase their social relevance with in-the-moment messages. Martin Beck on November 4, 2014 We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the … Continue reading Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It →